Congratulations to Conor White-Sullivan and the team at Localocracy… recent acquisition of Huffington Post, as reported by Kara Swisher on WSJ’s All Things D. Arianna Huffington said “[Conor and team are] pioneers in using the web to empower citizens to improve their towns, and their unique vision and talents will enable us to deepen our users’ engagement with our sites.”
This is further evidence of the “neighbor connect” online space heating up. In the past year, I’m aware of at least two dozen significant start-ups focused on facilitating conversation among people who live near each other. Some, like Localocracy, aim at niches (local ballot issues and related), while others intend to promote a general sense of community.
Huffington Post/AOL joins MSNBC.com, which acquired EveryBlock.com last year, in this space, as well as many other new VC-backed and boot-strapped entrants. Most start-ups in this area appear to be strong on tech and weak on traction. That is, they can crank out the code, but few people actually show up and use their product. To make matters worse, many attempt to open up everywhere all at once. As a friend said… “a mile wide and an inch deep.”
Front Porch Forum is an established leader in this space, with amazing traction in our state. More than half of our primary city participates. In another FPF town, 75% of members post… much higher than the 1-10% seen on many social sites. And the member success stories flow through FPF faster than we can write them down. People use FPF to reduce crime, find jobs, give away baby gear, reunite with lost pets, recommend roofers, debate ballot measures, call city hall on the carpet, and much more.
With our new web application recently launched, we look forward to bringing Front Porch Forum to communities far and wide.
Richard Millington really nails it on FeverBee today…
People want to feel a sense of togetherness. It’s easy to hop aboard a short-term opportunity to feel good. There is nothing to lose. You trade a few hours with a broom for a sense of achievement and togetherness. There is no social or physical risk there.
Compare this with the Turkish community in London that banded together and drove the rioters away.
The difference, as you can probably guess, is social capital. Not just bridging social capital, but bonding social capital. The London Turkish group feels a strong sense of community. They’re a unique group in a different environment. They have strong social ties. They trusted each other. They came out for each other.
Whilst other business owners bemoaned the lack of police presence and watched their businesses get ransacked, the Turkish business owners made calls and saved their livelihoods…
Front Porch Forum helps people build social capital with their neighbors. This starts when folks post and read dozens, then hundreds, of simple messages among neighbors about everyday life… lost pets, babysitter leads, car break-ins, plumber recommendations, and more. This type of online exchange leads to lots of face-to-face interactions over months. This is the slow accumulation of real social capital among neighbors… sharing news, helping each other, and more. Millington goes on…
Social capital takes time to build. It needs to be carefully nurtured. It requires spending time introducing people to each other, encouraging people to interact, hosting events/activities, creating a shared history and building genuine friendships…
If you want people to take a few easy actions, then a good trigger is all you need. Most viral waves that sweep across the internet are built upon a strong trigger. If you want people to band together to do something that’s hard, risky and meaningful, you need social capital. That takes far more time and effort.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more