Category Archives: Social Media

Columbia Journalism Review covers 2 #VT websites

Posted on Monday, March 28, 2011 by Comments are off for this post

VTDigger.org and Front Porch Forum were written up by the Columbia Journalism Review recently.  Good stuff.  Congratulations to VTDigger.  The piece starts…

As the name suggests, VTDigger aims to provide deep coverage of local issues in the Green Mountain State. “I wanted to follow stories in-depth,” explains Anne Galloway, the publication’s editor-in-chief. “Not all of our stories are investigative; but we want them all to go deep.”…

And about FPF

Vermont-based social networking site Front Porch Forum has earned an intense regional following, partly thanks to its success as a venue for hyperlocal citizen journalism…

I believe FPF and VTDigger will be on a panel together May 12, 2011 at the annual VBSR spring conference.  Come join the discussion with us.

EveryBlock Going Social

Posted on Tuesday, March 22, 2011 by 1 comment

Congratulations to fellow Knight News Challenge winner EveryBlock on the rollout today of their impressively revamped web service.  Per Mashable

EveryBlock, a hyperlocal news site acquired by msnbc.com in August 2009, unveiled a new version Monday designed to encourage conversation and collaboration among neighbors.

“We’re shifting from a one-way newsfeed to more of a community-empowered website,” says EveryBlock founder Adrian Holovaty. “Instead of going to the site to passively consume information, we’re going to offer a platform for posting messages to your neighbors, to discover who lives near you.”

In addition to the neighborhood-specific news, business reviews, crime reports and real estate listings the site delivered previously, a slew of new features encourages users to share and discuss local news, meet one another and coordinate neighborhood activities. Users will be able to create profiles, post about events and other topics of interest, as well as find neighbors who “follow” the same places to connect with those with similar tastes. (Soon, Holovaty says, the site hopes to integrate Foursquare’s API, but for now it will show neighbors who follow the same places on EveryBlock.)

Adrian and his team are doing great work.  He goes on to say…

“The web doesn’t yet offer an easy and effective way for people to post messages to their neighbors,” Holovaty explains. “Other social media tools are focused on people you already know — professional colleagues, friends, family. But how many people become Facebook friends with their neighbors?” he asks.

Front Porch Forum plays this role in our many Vermont pilot communities, and various blogs and e-lists do the same in hundreds of various neighborhoods across North America.  The first proof of social media, of course, is adoption… do people use it?  We’ll have to wait and see how EveryBlock fares on that front.  The second proof — can they make it pay? — well, I imagine Everyblock has more breathing room with deep-pocketed MSNBC.com holding the purse strings.

UPDATE: This bit from the Nieman Journalism Lab includes several more write ups about EveryBlock’s news.  The interview on Poynter is especially informative…

Holovaty answered a lot of questions about the redesign in a Poynter chat, saying that the site’s mission has changed from making people informed about their area as an end in itself to facilitating communication between neighbors in order to improve their communities. GigaOM’s Mathew Ingram applauded the shift in thinking, arguing that the main value in local news sites is in the people they connect, not in the data they collect. At 10,000 Words, Jessica Roy noted that the change was a signal that hyperlocal sites should focus not just on the online realm, but on fostering offline connections as well.

AOL acquires Outside.in for $10 million

Posted on Friday, March 4, 2011 by Comments are off for this post

From Lost Remote today…

AOL is acquiring the hyperlocal blog aggregator Outside.in for $10 million, reports TechCrunch. That’s $4.4 million less than Outside.in’s total funding to date. As you might imagine, AOL plans to integrate Outside.in’s aggregation in Patch, its network of hyperlocal news sites.

The acquisition means that Patch can beef up its coverage through aggregation, which conceivably would include links to competing hyperlocal newspapers and blogs. Or similarly, Patch can reduce its original coverage by relying more on aggregation. Either way, today’s news illustrates that AOL is still invested in Patch’s success.

UPDATE: Good commentary going on about this acquisition and broader themes… here, here and elsewhere.  A concise analysis was offered in this tweet about mega-chains of hyperlocal sites…

because they have no soul — RT @marshallk: why haven’t hyperlocal news services like Outside.in, Everyblock or Fwix won over the public? mathewi

UPDATE 2: Mathew Ingram has a good take on all this on GigaOm.

Local businesses buying lots of social media advertising

Posted on Tuesday, January 18, 2011 by Comments are off for this post

eMarketer predicts that U.S. marketers will spend $3 billion on advertising on social media in 2011…

With a great portion of that flowing to Facebook

And most of that ad money seems to be coming from small and medium-size businesses.  From Greg Sterling

AdAge reports and rounds up some of the Facebook ad revenues data that have come out in the wake of the Goldman investment in the social network. However here’s the interesting part of the article:

[W]hat is surprising is the majority of revenue, 60% or $1.12 billion, was earned from smaller companies in 2010, those more likely to be using self-serve tools rather than work through a media agency. That’s greater than the $740 million coming from major marketers like Coke, P&G or Match.com.

Local small and medium-size businesses continue to snap up Front Porch Forum advertising space.  Many are repeat customers, eager to reach FPF’s active audience of neighbors.

Coyotes in Suburban South #BTV #VT

Posted on Monday, January 17, 2011 by Comments are off for this post

Traditional media frequently uses Front Porch Forum for story leads.  Today it’s the Burlington Free Press covering coyotes in suburban South Burlington

In the wake of a rabid coyote attack last year on several people in Westchester County, N.Y., coyote-spotters have maintained a lively dialogue on the Butler Farms Front Porch Forum.

Chuck LaBombard, who has lived in the Oak Creek development for 11 years, is one of them.

“The coyote population has continued to increase during the past decade and I get it. We live in their territory,” he wrote in a January post.

“To occasionally see them on the golf course or in back of the development is one thing. To routinely see them on our sidewalks is totally another,” he continued. “Imagine if a child s pooked them or a lone adult was in the wrong place at the wrong time. My 11-year-old daughter is becoming afraid to play in her own yard… front or back! I am not a house-on-fire kind of person, but I am concerned!”

LaBombard and other neighbors have found no easy fix, and Police Chief Trevor Whipple has cautioned them against frontier justice in a crowded neighborhood: Firearms discharge is illegal within city limits…