Category Archives: Social Media

Online recommendations… who to trust?

Posted on Thursday, September 19, 2013 by 1 comment

Consumer Reports takes a look at review websites this month, including Angie’s List, Yelp, and Google+ Local.  While there’s a hint of conflict of interest of a review-based business writing a review about competing review sites, the authors do make some compelling points…

We think that the ability of A- and B-rated companies to buy their way to the top of the default search results skews the results. Cheryl Reed, a spokeswoman for the company, disagrees. “We don’t believe that,” she says. But Angie’s List marketing materials intended for businesses say that companies that advertise get “an advantage of increased exposure” that “can propel you ahead of your competition.” They get 12 times more profile views than companies that don’t buy ads.

Angie’s List encourages businesses to solicit reviews by giving customers free, postage-paid forms, stickers on thank you notes, and Web links embedded in e-mail invoices. But experts who study survey techniques say that can create a bias for positive reviews.

Angie’s List misleads consumers by prominently promising that “businesses don’t pay” and that it’s a consumer-driven service supported by membership fees. But almost 70 percent of the company’s revenues come from advertising purchased by the service providers being rated. Angie’s List tells consumers that it provides “reviews you can trust,” and takes steps to detect and remove fraudulent positive and negative reviews. But company investment disclosures say that “we cannot guarantee the accuracy of our reviews.”

On many Front Porch Forums, recommendations among neighbors for a wide variety of local businesses are a big ongoing topic of interest.  FPF makes no attempt to aggregate reviews or score businesses… we just provide a platform for neighbors to connect and talk about whatever they like.   Having a conversation with neighbors who are recent customers of a certain roofer/plumber/mechanic/etc. can be much more valuable than a couple of sentences typed by an unknown stranger.

Emergency notices on NY FPF

Posted on Wednesday, July 17, 2013 by No comments yet

Last Thursday’s extra posting on FPF (an alert to the village’s water shut-off) saved me a much inconvenience. I was preparing lots of food for a big family reunion meal. Thanks to FPF’s alert, we had drawn a goodly supply of water before the shut-off came. Although the Post Star newspaper and the hand-delivered notices came on Friday, the Argyle FPF was our first alert—and it saved me a lot of frustration.

The folks in Argyle, NY make great use of their Front Porch Forum, as shown by today’s posting above.

Lost calf reunited with mama cow in Williston

Posted on Sunday, July 7, 2013 by No comments yet

#VT – We see lost animal postings every day on Front Porch Forum across Vermont.  Here’s a follow-up posting about a lost cat in Williston today…

Thank you everyone who responded! Suki is now home safe and sound:) I can’t thank you enough!

But in the same Williston FPF there was a different kind of lost animal posting…

We received mother and baby calf Saturday afternoon and the calf ran off minutes after it was unloaded. It has been seen on the VAST trail between Christmas Lane in Williston and Lake Iroquois. It is about 3 months old and brown and white. It will run as soon as is sees people but we need to try to get it back to mama who is calling for her calf. Please call if seen.

Followed by…

Are you missing a calf? She was in the pasture with my cows this morning-now inside the barn.

Needless to say, a happy reunion soon followed.