Category Archives: Neighborhood

Social Change 2.0

Posted on Friday, September 25, 2009 by No comments yet

I had the pleasure of introducing David Gershon’s work to Portland, Oregon more than a dozen years ago.  So Mike Lindberg’s quote about David’s new book caught my eye…

Social Change 2.0 exhilarates. David Gershon has not just laid out a compelling and coherent blueprint for social change, but the vividly written stories he shares make us realize that what we thought was impossible can actually be achieved. Having been a political leader in Portland for twenty years, where I worked closely with David, I saw firsthand the power of his work to change the lives of thousands of people. He may well be the number one expert on social change in our country.”
– Mike Lindberg, former Commissioner of Public Utilities and city council member, City of Portland, Oregon

David’s work has some interesting parallels to Front Porch Forum.  I look forward to reading it.  (Buy the book here.)

Reaching beyond social media’s “Big Three”

Posted on Tuesday, September 15, 2009 by No comments yet

Inman News columnist Gahlord Dewald posted a piece today aimed at real estate professionals about how they might make the most of social media tools.  This clip caught my eye…

… If you expand beyond the “Big Three” social media platforms of Facebook, Twitter and LinkedIn, you might find very specific platforms that align with your goals. For example, in Burlington, Vt., we have an awesome forum system called Front Porch Forum. This platform is highly targeted by neighborhood and operates via (wait for it …) e-mail.

Not what you might think of when you think super-new-cool technology. But FPF is a highly valued resource in our town. About 40 percent of the local population are members (and this is a college town). The neighbors talk about the neighborhood. Pretty relevant for a real estate professional.

Spending the time to locate active social media platforms that are topic-focused — to round out your me-focused Facebook-LinkedIn-Twitter participation — is a good idea…

Bringing public officials to the neighborhood level

Posted on Friday, September 11, 2009 by No comments yet

The local Gannett outlet published an opinion piece yesterday about Front Porch Forum and social media…

… the writer is unfortunately misinformed about the depth and effectiveness that has been reached in filling the gap between formal local government assemblies by the Front Porch Forum… The FPF creators chose to capture its audience at the neighborhood level because people already naturally choose to organize and deal with critical issues in their lives at this level. So, in a way, the FPF forces government officials to “come down” to the neighborhood level and speak more openly about what they intend…

Read the full column.

Attention Surplus and Hyperlocal Advertising

Posted on Wednesday, August 26, 2009 by 1 comment

From marketing guru Seth Godin today

There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more ads you bought, the more money you made, thus marketers took all they could get.

This attention shortage drove our economy.

The internet has done something wacky to this situation. It has created a surplus of attention. Ads go unsold. People are spending hours on YouTube or Twitter or Facebook or other sites and not spending their attention on ads, because the ads are either absent or not worth watching.

When people talk about the problem with free online, they’re missing the point. Free is creating lots of attention, but marketers haven’t gotten smart enough to do something profitable with that attention…

Big companies, non-profits and even candidates will discover hyperlocal, hyperspecialized, hyperrelevant… this is where we are going, and it turns out that this time, the media is way ahead of the marketers.

And many Front Porch Forum advertisers would agree.