Congratulations to UK’s Hugh Flouch and Kevin Harris on the publication of the results of their new study…
Do neighbourhood websites have a positive social impact locally? For those who’ve suspected and long wanted convincing evidence, we think the wait is over.
The report of the Online neighbourhood networks study was launched yesterday during a lively conference in London…
Our study looked at three neighbourhood sites in London. The research shows that they serve to enhance the sense of belonging, democratic influence, neighbourliness and involvement in their area. Participants claim more positive attitudes towards public agencies where representatives of those agencies are engaging online.
We’ve produced a short (4-page) summary, an extended summary, a full report divided into digestible chunks, a selection of video interviews, together a number of other papers, and we will continue to add to these.
We see similar trends with Front Porch Forum in our pilot region. That is, FPF members report… (1) better connection to neighbors and neighborhood, (2) a more prominent voice in local decision-making, (3) a friendlier environment, and (4) increased civic engagement.
Miscellaneous findings from the UK report…
95% – Feel more informed about neighborhood
92% – Neighbors are helpful if asked for advice
69% – Increased sense of belonging within neighborhood
92% – Useful information gets shared efficiently
82% – People pull together to improve neighborhood
63% – Main source of local news
44% – Neighbors more likely to lend items or exchange favors
42% – Met a neighbor
54% – More likely to see a neighbor you recognize due to website – Active member
14% – More likely to see a neighbor you recognize due to website – Passive member
This collection of materials is worth a close look!
U.S. News & World Report focuses on giving back in its Nov. 2010 issue, including an article examining Front Porch Forum! Thousands of Vermonters have been doing great things through FPF since 2006… kudos to all!
I can’t find the piece online yet, but here’s a PDF version:
UPDATE: Here’s the online version!
Joy Mayer is exploring some good questions around engagement and journalism from her fellowship at the Reynolds Journalism Institute at the Missouri School of Journalism. Her posting today looks at engagement from the point of view of nonprofit organizations, news media, and online social media… and I’ll add a look from Front Porch Forum’s perch.
First, a nonprofit-focused ladder of engagement…
Joy also writes…
When we talk about “engagement” in the news, often that includes the desire to motivate users to action of some variety:
• We want to take the casual readers and increase their loyalty and commitment.
• We want the loyal readers to start sharing our content with their friends.
• We want the sharers to take our polls and comment on our content.
• We want those easy actions to lead to more involved contributions of content.
Further…
There’s a concept widely held to be true in Internet culture called the 90-9-1 principle. It basically holds that if you have 100 people in an online community, 1 of them will contribute content, 9 of them will edit or modify that content, and 90 percent will be passive lurkers. Think Wikipedia.
Here’s yet another perspective… we see people use Front Porch Forum by the thousands in our Vermont pilot. Our version of the 90:9:1 ration looks more like 25:50:25 in our active areas, that is, we see astounding participation rates. And FPF members often follow this general progression of engagement…
This third step is what FPF means by engagement… people getting hands-on involved in their community… their geographic, real-time, real-space community. One survey of FPF members found two-thirds had attended a local event due to FPF and nine out of ten reported increased local civic engagement!
Front Porch Forum is featured on Huffington Post today… http://huff.to/bihtKT
Knight News Challenge award winner Front Porch Forum explained here… http://to.pbs.org/bbmK3o
James Fallows article about Google and the news industry is worth a read. He hears from several Googlers who think that it’s all about (1) distribution, (2) engagement and (3) monetization. All critical elements, of course, but what’s missing is the dumbing-down of news we’ve witnessed over the past few decades. What do these elements matter — reaching people, getting them to read, and turning a buck — when all you have to offer is USAToday-type snippet-size pieces about the same topics over and over?
Here’s how Google’s Krishna Bharat put it in Fallows’ piece…
… he said that what astonished him was the predictable and pack-like response of most of the world’s news outlets to most stories. Or, more positively, how much opportunity he saw for anyone who was willing to try a different approach.
The Google News front page is a kind of air-traffic-control center for the movement of stories across the world’s media, in real time. “Usually, you see essentially the same approach taken by a thousand publications at the same time,” he told me. “Once something has been observed, nearly everyone says approximately the same thing.” He didn’t mean that the publications were linking to one another or syndicating their stories. Rather, their conventions and instincts made them all emphasize the same things. This could be reassuring, in indicating some consensus on what the “important” stories were. But Bharat said it also indicated a faddishness of coverage—when Michael Jackson dies, other things cease to matter—and a redundancy that journalism could no longer afford. “It makes you wonder, is there a better way?” he asked. “Why is it that a thousand people come up with approximately the same reading of matters? Why couldn’t there be five readings? And meanwhile use that energy to observe something else, equally important, that is currently being neglected.” He said this was not a purely theoretical question. “I believe the news industry is finding that it will not be able to sustain producing highly similar articles.”
Moderating Front Porch Forum in our region while monitoring the local media in our corner of Vermont, I can share that “tonight’s top stories,” as decided by local professional editors, don’t always align with what neighbors are discussing on FPF. Indeed, a service like FPF is a great way to uncover the other hundred stories that don’t get picked up by traditional local media.
Great news for the people of Vermont… Vtdigger.org just landed a grant to further develop their statewide news platform. Congratulations Anne Galloway and Vtdigger.org! From the Knight-funded grant giver…
Nine promising community news projects from across the U.S. have been selected as this year’s New Voices grant winners. Each can receive up to $25,000 to launch a news initiative and work to sustain it over the next two years, J-Lab: The Institute for Interactive Journalism announced today…
This year’s winners were selected from a competitive field of 284 applicants. Including the new grantees, a total of 55 community start-ups have been funded from 1,533 entries since 2005. Of the 46 projects that have already launched over the last five years, 30, or 65 percent, are still going strong, five are working to launch or re-launch, and 11 did not continue after the two-year grant cycle…
Tipster at VTDigger.org – This news start-up covering Vermont plans to build a crowdsourcing platform called Tipster to help develop stories. Using Tipster, readers and reporters will collaborate and exchange information to build in-depth reports. Future support is expected from business and college sponsorships…
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more