Recently, Peter Krasilovsky noted in The Local Onliner that Backfence.com is finding success with it’s “hyper-local” online newspapers (content supplied by local volunteers). Backfence attracted a $3M investment over the last year and now is operating in 13 communities. Further…
Usage-wise, more than 10 percent of local residents in the site’s communities are logging on, and one percent are posting. “We don’t have as many posts as we’d like to have,” but the site has made real inroads in its communities, she says.
It’s a bit apples-to-oranges, but Front Porch Forum had 10% of Burlington, VT households on board within two months of launching… and for a tiny fraction of the investment. Our most successful neighborhoods have 80% of the households registered.
Also, on the issue of scale, The Local Onliner reports about Backfence…
One [lesson learned] is that a hyper-local site had better be scoped along hyper-local lines. “Arlington hasn’t done as well as Bethesda because it is a bigger area,” notes DeFife. “Arlington is actually (four) communities – Clarendon, Ballston, and North and South Arlington. It shows us what (is likely to) happen when we go into counties,” and that it important to keep the hyper-local focus.
If that’s “hyper-local” then I’m not sure how to describe Front Porch Forum’s target scale… micro-local?
Regardless, I’m fascinated to see the variety of approaches. Different strategies will work in different places.
I just set up the links in the margins here. It’s interesting to see other online efforts attempting to support community within neighborhoods. Each has it’s own approach. Of course, I’m biased and favor the strategy used by Front Porch Forum. I’d love to participate on a panel with representatives of:
Who else?
Please share links to other services focused on local online community-building. Also, I’m interested in social capital, social cohesion, civic engagement, etc. Any good sites to recommend?
Kevin Harris found an interesting item:
Here’s another take on the scale of neighbourhood, developed for work on children’s play:
‘Doorstep’ – 60m straight line distance from home (100m walking)
‘Neighbourhood’ – 260m straight line distance from home (400m walking)
‘Local’ – 600m straight line distance from home (1km walking)This comes from a presentation given by Issy Cole-Hamilton of Play England, at a recent Neighbourhoods Green seminar.
This deliniation is similar to what we’ve found in our work with Front Porch Forum:
1. Borrow a cup of sugar distance… homes within site. Maybe 20-30 households.
2. Your neighborhood… several blocks around you. Maybe 200-300 households.
3. Your side of town… an area, more than a neighborhood. Maybe 2,000-3,000 households.
Our service is aimed at the second level. We get folks who want us to make it work at the first or third levels… but that’s not what we’re designed for. Too small, and the forum doesn’t acheive a critical mass of users and the conversations dies out. Too large, and the sense of intimacy doesn’t occur.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more