Category Archives: Front Porch Forum

Me vs. Us: Can Social Media Prioritize Groups Over Individuals?

Posted on Sunday, January 9, 2011 by 1 comment

I just revisited a blog post by Dan Schultz titled In Search of a Community That Takes ‘Me’ Out of Social Media.  I came to it after a fan of Front Porch Forum pointed out to me why she likes FPF so much… its design puts neighborhood before individual.  Many of the giants of social media these days go the opposite way… they’re all about optimizing the experience for the individual.  Here’s Dan’s chart…

Hiding in Plain Sight

Posted on Monday, December 27, 2010 by No comments yet

Vermont Public Radio commentator Andrea Learned chimed in today with a piece called “Sustainable Waldo.”

I’ve been thinking a lot lately about how to nudge more people toward sustainable living practices.  While switching out light bulbs and recycling as much as possible are both easy ways to start that process, what comes next? … we may now need to focus on places where sustainability is hidden in plain sight…  Remember the “Where’s Waldo” books?  Darned if he wasn’t right in front of your nose and you didn’t see him.  So where are some sustainability Waldos?

One great example might lie in urban density and community transportation planning issues… Gardening is another activity where sustainability may be hiding in plain sight.

And what about neighborhood involvement, as supported by services like Vermont’s own Front Porch Forum, which host networks of online neighbor-to-neighbor help and information. Communities built on stronger interpersonal relationships and citizen interconnections help build more long-term, sustainable views on big, challenging issues.  Whether or not citizens see this as sustainability doesn’t really matter.  They are responding to powerful, sustainability-promoting, shared values.

She’s got a point!  Sometimes we talk about FPF’s larger community benefits… but most of the time when chatting with folks, we focus on the direct and obvious benefits… use FPF to find an affordable plumber or ride to Boston, to report a car break-in to neighbors, to sell a bike or give away a stroller.

Year-end look at hyperlocal big boys

Posted on Wednesday, December 22, 2010 by No comments yet

Peter Krasilovsky offers a year-end look ahead at the WalMart approach to hyperlocal news

… there is a rap out there that hyperlocal doesn’t scale and these [Patch and Fwix] are toys.  Is it still the case?

Patch now has a local presence in 600 communities, with editorial and sales “pods” of 12 each Some of being run by longtime newspaper industry leaders. Last Sunday, LA Times media columnist James Rainey wrote that Patch is revitalizing local journalism and asserted that may have become THE place for journalists to go (aside from wages of $35k-$50k, or half the salary that big city journalists might have gotten from the big metro, if they were hiring).

Patch President Warren Webster… didn’t dispute my characterization of Patch as an experiment that wants to quickly get a national footprint to attract national, regional and local advertisers; create a business directory that goes beyond the Yellow Pages; and scale editorial and sales resources.

On a macro-level, local ad revenues typically split 50/50 between targeted national and local. For Webster (and cohorts), the bet is that Patch is poised to do both. They’ve publicly said they were spending $50 million to ramp it up in 2010…

Peter offers this list of horses in the race, grouped in an interesting way…

National/regional “hyperlocal” news sites

Local editorial and sales
Patch
Main Street Connect
Hello Metro
TBD.org

Geographic aggregation for media partners
Topix
Outside.in
Fwix
Datasphere
Everyblock

Local event and news sites
AmericanTowns.com
Center’d
DiscoverOurTown

Aggregators also supported by unique user-generated content and pro/amateur content farms
Examiner.com
Associated Content
Demand Media
Helium
Merchant Circle