Traditional community efforts fight against the wind
You don’t bring people together to build a community.
You do something interesting and fun that brings them together. Whilst doing that thing they talk to each other and begin to develop a sense of community.
Traditional community builders would do better to have an open-bar at a local bar once a month than endlessly knocking on doors inviting people to community-discussion meetings.
This jibes with our experiencing hosting Front Porch Forum.
From Lost Remote today…
AOL is acquiring the hyperlocal blog aggregator Outside.in for $10 million, reports TechCrunch. That’s $4.4 million less than Outside.in’s total funding to date. As you might imagine, AOL plans to integrate Outside.in’s aggregation in Patch, its network of hyperlocal news sites.
The acquisition means that Patch can beef up its coverage through aggregation, which conceivably would include links to competing hyperlocal newspapers and blogs. Or similarly, Patch can reduce its original coverage by relying more on aggregation. Either way, today’s news illustrates that AOL is still invested in Patch’s success.
UPDATE: Good commentary going on about this acquisition and broader themes… here, here and elsewhere. A concise analysis was offered in this tweet about mega-chains of hyperlocal sites…
because they have no soul — RT @marshallk: why haven’t hyperlocal news services like Outside.in, Everyblock or Fwix won over the public? mathewi
UPDATE 2: Mathew Ingram has a good take on all this on GigaOm.
From eMarketer today…
The latest death knell for email was sounded by data in comScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been most likely to drop email in favor of other online communications like social networking, had the steepest decline in usage, down 59%.
But web-based email checked at a desktop computer is only one slice of all email communications, and email represents an overwhelmingly important communications channel.
According to research from customer relationship marketing agency Merkle, 87% of internet users checked personal email daily in 2010, a number that has changed little since 2007. Among those with a separate email account for commercial email, 60% checked daily, down just 1 percentage point since 2008.
Further, social media usage is hardly taking away from email. Rather, social media users are significantly more likely than other internet users to check their email four or more times per day, and less likely to check infrequently…
I’m no expert, but it seems like it takes a loooong time for communication technologies to die. Radio, tv, newspapers, landlines, postal service, etc… all still with us in huge numbers… email too. Communication options are multiplying rapidly and the old stalwarts are not disappearing… shrinking in many cases… some would argue slimming down from eras of gluttony. This means lots of noise, lots of confusion, lots of splintering of audience. Businesses that can focus attention of groups of people and facilitate communication should be well positioned to provide value. Front Porch Forum is in the business of helping nearby neighbors connect and build community. We’re technology/channel agnostic, but we do know what attributes we like. More to come!
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more