Good for Kelly and her funky mailbox-painting project in Huntington, VT. We covered her story last month, and now Seven Days has a lovely piece in this week’s issue by Paula Routly. The slideshow assembled by Cathy Resmer gives a richer sense than the single newsprint photo.
The rural mailbox is a study in contrasts. On the one hand, it’s a personal postal sanctuary fiercely protected by the federal government. On the other, provided the “current resident” owns it, a mailbox can also be a means of self-expression. Along Vermont roadsides, it’s not unusual to see Audubon scenes, American flags and Warren Kimble creations mingling with the standard black, slushy silver, or rusty-red metal loafs.
Kelly O’Brien is taking the mailbox medium one step further: In Huntington, the 38-year-old unemployed carpet saleswoman is turning postal regulation into public art. In the last two months, she’s transformed about 30 drab mailboxes around town into colorful creations. A red mailbox with blue polka dots and funky yellow lettering stands out on the Main Road into Huntington. Further down, a cluster of four cheerily painted boxes makes a statement at the intersection of Blackbird Swale. One of the lids is a landscape that looks like the surrounding area. Is that Camel’s Hump? In arched cursive letters it reads, “Our Road Leads to Heaven.”…
To get the word out, ironically, she resorted to electronic mail. She posted a message on Front Porch Forum, the neighborhood email listserv that is building community connections all over Chittenden County, including in Huntington. “Hi, All — I’d like to paint your mailbox!” O’Brien enthused in her initial communication with her town’s Front Porch members. “You’d be helping me out by letting me paint and take photos for my portfolio . . . and you’ll benefit by getting a one-of-a-kind mailbox.” She added, “If you hate it, I can repaint it to the original black, gray or white.”
About a dozen people responded, and O’Brien went to work — on location.
Mark Glaser at PBS.org’s MediaShift wrote about FPF previously and yesterday…
When I put the question to MediaShift readers about where they get neighborhood news, I was inundated by fans of the Front Porch Forum
service in Burlington, Vermont…
Normally I tend to discount these types of write-in campaigns, but I have to admit that I like what Front Porch Forum is doing. The service is currently in a test phase covering 130 neighborhoods around Burlington. You can only sign up for the neighborhood you live in, and then you start getting email newsletters with news tidbits, items for sale, business openings, and more — submitted by people in the neighborhood. They are closed lists that aren’t accessible to the public, and each posting includes the person’s name, mailing address and email address to verify who they are…
It will be interesting to see if this closed approach via email — similar to the closed approach of the early Facebook — will foster a better way of keeping tabs on community news beyond Burlington. And of course, the question remains how to make money off of email lists, and including local businesses in the mix…
Thanks to Mark for the coverage. It’s a fair description of FPF; however, I think the email aspect of our service needn’t be over emphasized. Email is the best primary distribution method for the our audience currently. That’ll change over time. In our flagship neighborhood, 90% of the households subscribe with 50% posting content in the past six months… that includes folks in their 80s on down to teens looking for babysitting jobs. They all use email. They don’t all use RSS, text messaging, Facebook, etc. In a sense, we’re hosting a bunch of private group blogs… each one focused on a neighborhood… but we’re using email for now.
Steve Yelvington writes about Backfence‘s recent closure…
We still don’t know the right scale for doing this sort of thing, and that scale may actually be shifting as more people sign up for cheap broadband and become comfortable with creating and not just consuming content. Backfence cofounder Mark Potts once speculated in a conversation that the right physical community size is under 50,000. We’ve had great debates about that where I work; one point of view says a local high school district can serve as a useful proxy for defining a natural community, but your mileage may vary.
People settle into community levels… think concentric circles. Maybe 150 friends in the inner circle. More like 2,000 in the neighborhood… the elementary school district. Maybe 50,000 is the next hop… the high school level. And so on. Capital wants to centralize and standardize across as many people as possible… think USAToday. People tend toward decentralization and diversity… think distinct neighborhoods or yore with their own corner stores, clubs, ethnic flavors, etc. Front Porch Forum is designed for the neighborhood level.
A successful community model and a successful business model are not the same thing. The tricky part is going to involve finding the intersection. Something like Front Porch Forum might have a great community model but never be able to make a significant profit, or vice versa. Or the right business model might involve delivery of a print component, something many Web-centric developers might overlook or avoid.
With 20% of our pilot city subscribing in our first half-year via word-of-mouth, I remain optimistic about FPF’s evolving business model. Time will tell!
Everybody underestimates how hard and how expensive it is to build a powerful brand at a geographic community level. If you went down the street in one of Backfence’s markets and knocked on doors, how many people would have a strong, clear, positive notion of what Backfence was all about and why they should use it? This is one place where incumbent, offline media may have a great advantage, although in many cases it can’t deliver the message to the targets of greatest opportunity (nonconsumers).
Good point.
Front Porch Forum is the “Featured Website” in the Summer 2007 issue of the Orton Scenarios E-Journal. Given how influential Orton is in such things… this is wonderful!
Also had a nice short piece in The Islander newspaper this week. Thanks Lorinda.
And this lovely quote came in today from a Vermont State Representative…
“I love Front Porch Forum. It is such a great way to be connected to different social networks and hear the opinions of my neighbors!”
A couple more postings in the blogosphere after Robert Scoble’s video interview about Front Porch Forum…
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more