How about this? Go ahead and score each form of media on your very own Media Crap Index… MCI.
For example, email channels are flooded with spam, some reports put it at 95% of all messages sent. So, email gets an awful 95% MCI… that is, 95% of email is crap.
But how about other media? TV… considering all channels, 24/7, including ads… my TV MCI = 95% too.
Radio… well, I’m a picky listener… I find myself drawn to a 95% score again.
Daily local newspaper? What I actually read (without regret)… better than above… maybe MCI = 80%.
Facebook… oy… sorry “friends”… my MCI = 95% too.
Twitter… I guess I’ve got to get into some better hashtags or something… MCI = 85%
A question… how easy is it to glean out the non-crap portion from these various streams and let the unwelcomed bulk float away from you ASAP? Spam filtering, when it works, makes email a good fit for me… cutting my email MCI down to about 10%.
But TV and radio? The best filter for me is abandonment… so I instead stream shows/music online that I want to see/hear… but they still come with ads that don’t appeal… so my streaming MCI might be around 25%… much better.
Print daily newspaper… hard to filter… but I’ve been doing it since my first paper route in second grade… so my custom-built neural filter is well-honed, slicing thru the crap ably.
Facebook… well, to confess my Web 2.0 sins, I haven’t managed well, and now I just don’t have the wherewithal to wade in and pluck the lovely items from frothing stream of… what… I guess my Facebook flow calls to mind a tittering group of junior high girls around someone’s locker before 4th period. So I don’t know how — and I’m just not motivated to try — to cut my FB MCI below its painful 95% crap level.
Twitter… I know there are ways to filter… to get the noise down… but I just haven’t seen enough value to convince me to build myself a better experience with a tolerable MCI.
Well, now I’ve likely offended several friends and colleagues, and for that I apologize. I don’t begrudge people their media choices, and I understand that the more popular a media option becomes, the higher its MCI climbs (gotta pay the bills with ads, and you gotta attract the teeming masses). But the hype around today’s darlings can get overwhelming. At what point can we start talking about Facebook like reasonable people did about TV in the 1970s and 80s… they watched a few hours of it every night, but drove to work the next morning with a “Kill your TV” bumper sticker proudly displayed.
So, I look forward to better filtering across the board… drive down those MCIs on the super popular choices. And I’ll keep looking for niches with lower MCI ratings… oh… here’s one… a hand-written letter from a loved one? MCI = 0%!
P.S. I reserve the right to change my mind on this. Educate me, please!
Thanks to the Vermont Telecom Authority for pointing Vermonters to Front Porch Forum. While it makes sense for local folks to use online tools from the mega corporations — Goolge, Facebook, Craigslist, Yahoo, etc. — it’s reassuring when Vermont-bred dot.com services (iBrattleboro, Seven Days, Vermont Tiger, Green Mountain Daily, FPF, etc.) get a little recognition from our public leaders.
Indeed, while a growing number of people understand and support the idea of buying local, extending the same notion to online habits has yet to get traction. Just as sure as dollars spent in a local coffee shop add up to benefit the local economy more than the same money spent at a Starbucks, clicks on locally owned and operated websites contribute to a vibrant small-scale local alternative to the Wal-Marts of the online world.
Click Local!
Please take a moment to vote for Front Porch Forum‘s proposal to the Knight News Challenge. The Knight Foundation awards about $5 million each year to promising projects in the local news arena.
FPF’s application made it through the first round of judging and is now among about 200 finalists… exciting!
Click here to vote… then click on the right-most star… and leave a comment at the bottom.
I’m looking forward to participating in a local media conversation in Bennington this week…
Shires Media Partnership Inc., the non-profit owner of radio station WBTN is convening a regional meeting at the Bennington (Vt.) Free Library on Thurs. Jan. 28 to gather public comment and advice on how it can meet the information needs of Southwestern Vermont. The session is inspired by the work of the Knight Commission on the Information Needs of Communities…
Amy Garmer, who heads journalism initiatives for the Aspen Institute, will attend the Bennington meeting, along with Michael Wood-Lewis, of Burlington, Vt., who runs Front Porch Forum, local online news sites, and gave testimony at the commission’s first public hearing, June 24, 2008.
UPDATE: Event organizer Bill Densmore provided these follow-up links…
With the title “Noise in the ‘Hood: Why is hyperlocal news so terrible?” Slate’s Mark Gimein aims to provoke with his recent article. He derides EveryBlock.com, Topix.com, Outside.in and Examiner.com, while praising AOL’s Patch. Of the former, he writes…
The reality of the sites, though, is a scary lesson in just how dreary the local news outlook is. The new local ventures are designed to deliver more news with fewer resources. In fact, they deliver less. That in itself is not a surprise, but just how much less is a shock for anyone who bothers to actually look at what they offer…
So what we see in the local news efforts is something like the creepy apocalypse of a 1950s science fiction story, in which, with the people gone, computers take over the few tasks that remain to be done in the barren landscape, hoping by algorithms to take the bits of local information that are out there and put them together into sites that can be built on the cheap.
And why this writer likes Patch…
… what distinguishes it is that Patch actually has a live local writer/editor for each local site. Think about that for a second: The sites run by media companies, such as Topix and EveryBlock, are the ones that hope to take people out of the news gathering process, while the one that’s backed by the onetime Google ad guy is putting them back in.
Mark was successful in his provocation… several of the targets in his piece responded in the comments, as well as other well-informed folks.
My view… the aggregators that Mark singles out are valiant well-moneyed efforts, but they hold little interest to me personally. While they could serve as a helpful starting point when trying to plug into a given locale, once I know good sources of information for a community, I no longer need the aggregators. At that point, I’ll just go straight to the sources themselves… most likely locally owned and operated sources. But I’m sure aggregators can be of great value to others… traveling salespeople, researchers/writers/students, tourists, etc.
Also, what’s the difference between USAToday and a funky local weekly… or a well-established (if now struggling) daily? Even when traveling, I prefer to find local newspapers over picking up USAToday. Something about the aggregators seems more like Home Depot, McDonalds and Starbucks than local hardware stores, diners and coffee shops. I realize most of America is squarely in the homogenization camp… so maybe the aggregators will do as well as the big boxes and chains.
Front Porch Forum is in the running again for a Knight News Challenge grant. Check out our entry here and please give it five stars! (Just click on the rightmost star.) We’d love to read your comments about the proposal too (scroll to the bottom of our News Challenge page to leave a comment).
Thanks and thanks too to the Knight Foundation… they catalyze and fund loads of important work at the intersection of local news, community, democracy and technology.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more