Peter Krasilovsky reports today:
Outside.In, the place-blogging site that collects everything that appears on the Web in a geographical context – blogs, traditional media, individual contributions — has won $900,000 of funding… The money will allow the the three co-founders to expand to a staff of ten, add new resources, including a “meet your neighbors” section, and expand internationally. The site currently serves 63 cities and 3,217 neighborhoods.
I’m intrigued by Outside.In. If I understand the site, it attempts to tame the flood of information available on the web (or at least some of it) by lining it up according to place. I’ve tried to register this blog on their system for Burlington, VT and it says I was successful, but then I can’t find any mention of it… I must be missing something.
But more important than my incompetence as a visitor (I wonder how many non-techies will embrace this site?), I looked at some places where I’ve lived in the past that are also well-established Outside.In locations and I’m left with conflicting reactions… (A) wow, cool vs. (B) too much… make it stop! I absorb a lot of media on any given day… not as much as your average hyper-blogger, but way more than most of the John Does I know. And what I’ve seen on Outside.In is a good start, but the information has not been tamed enough. Makes me feel like someone left the tap running. So I should take another look to understand it better.
The Local Onliner goes on to say:
Union Square’s Fred Wilson [one of the investors], in a press release, presents an interesting hypothesis about his latest investment. “The best Web services are two-way systems. They take content in, add something to it, and then send it back out. YouTube works this way. So do Delicious and Flickr. To date, we haven’t seen such a service for local information online. Outside.in will hopefully fill that void.”
Front Porch Forum does this at a neighborhood level with neighbors’ words. We’ve taken in thousands of postings, added value, and put them back out to our neighborhood forums.
On his blog, Wilson has more: “Look at the advertisers who populate the local paper, the Yellow Pages, and the local radio stations. They need a place to go online and when they find it, the dollars that will flow are large, very large. Clearly search will get a big piece of that pie (search always does), but the killer local service is one that can serve the residents and the merchants of a city, town, and neighborhood the way the local paper has in the past.”
We plan to test our sponsorship program in Burlington, Vermont this month. Initial reaction from our members (17% of the city subscribed in our first six months) is encouraging. Those I’ve spoken with don’t see the messages from sponsors as advertising, rather just another message about their neighborhood or side of town. Can I be hopeful and skeptical at the same time?
I just read an interesting article from the U.K. about Craigslist, based on an interview with CEO Jim Buckmaster. On daily newspapers in the United States:
“I think it’s exaggerated to say that Craigslist has had a devastating impact on classifieds revenue,” said Buckmaster. “Newspapers as an industry are still twice as profitable as the average United States industry.”
“Journalism as practiced at newspapers has been hurt by an excess of money over the years as you’ve seen newspapers bought and sold and consolidated into large chains run by corporate managers to maximise profit, and increasingly over decades have resorted to running wire stories, putting an ever-greater proportion of advertising into their newspapers and shying away from writing hard-hitting stories about corruption in high places,” said Buckmaster. “The financial position of newspapers has not declined, it has more plateaued.”
And on dot.com business models:
“Our goal is to maximise utility for users, so we concentrate on doing what users ask us to do and little else. We do want to run a healthy business and we do have a healthy business, but beyond that maximising profits and revenues has never been a primary goal. It’s unfathomable to the financial community and Wall Street, it’s antithetical to their whole world view, it’s sacrilegious.”
It is in the top 10 English language websites by traffic, it serves six billion pages a month to 10 million users, yet it only employs 23 staff. It is those low costs which have kept it in business.
“It was fairly ironic, 100 per cent of dotcoms were geared toward trying to achieve an IPO and make a lot of money and 99 per cent or more of those companies went bust without making a nickel,” said Buckmaster. “Craigslist was never about money, and yet we were one of the very few that came through the bust and have done well year after year.”
Classified-type postings within neighborhood forums continue to grow at Front Porch Forum. I’ve heard from many of our members that when they failed to get a response to classified ads posted in the local paper and craigslist, they’ve turned to Front Porch Forum. They post a note to their neighbors and receive 3-4 responses within 24 hours. Doing business with a neighbor vs. a stranger is a big difference. Would you rather buy a used car for your teenager from some stranger 45-minutes away, or from the neighbor around the corner? Plenty of examples on our Testimonials page and past blog entries.
Andy Potter filed a wonderful story for Channel 3 News tonight about how the City of Winooski is turning to Front Porch Forum. Video below. Text here and on the WCAX website.
A dozen years ago I drove a pedicab in Washington, DC… think rickshaw built on a mountainbike frame. I hauled tourists and locals for a fee. The little company had four cabs and we stayed in touch with hand-held radios. Lots of stories from that experience.
But I thought of one in particular tonight over dinner with friends. I often found myself hustling fares at the Foggy Bottom Metro stop in the evenings half-way between the Georgetown bars and the monuments on the Mall.
When a train pulled in, I’d be enveloped in a sea of people flooding by. Once the tide ebbed, assuming I hadn’t landed a customer, I’d settle in waiting for the next wave. In those intervals, I realized that I wasn’t alone. A half-dozen of us stayed put, while thousands of strangers kept moving.
The cop, the souvenir vendor, the panhandler, the mechanic working on the escalator, the girl with the guitar and open case, and me.
After a few rounds, a rapport developed. “Did you see the guy with the hair?” “Yeah, I wonder what he does when it rains?” Whatever… my point is that we treated each other as humans; we shared friendly chit chat.
I had never stood still at a subway stop for 20 minutes before. What had I missed?
I viewed the teeming masses slipping by us as curiosities and potential customers. The street musician and homeless guy probably wondered who might be a soft touch. The cop was looking for troublemakers. The mechanic maybe just saw weight limits being exceeded. I don’t think any of us saw them all as people. None of us standing still tried to make a real human connection with the movers… although if one of them had stopped and hung out for 20 minutes he’d likely have joined our little social club.
Which takes me back 25 years to Cedar Point, a huge amusement park in Ohio on the shore of Lake Erie. Two of my older brothers worked summers there, and, as an impressionable high school kid I got to go for an overnight visit (what were my parents thinking?).
This park was filled with hundreds of 20-year-old summer staff standing still, while thousands of people streamed through every day.
After pitching in to get the place ready in the morning and connecting with dozens of co-workers, my oldest brother turned to me as the front gates swung open and said “hang on, here come the animals.” Same as the Metro stop.
So, all this reminiscing brings me back around to Front Porch Forum. Many folks I’ve talked to recently say that they feel like the subway passengers and “animals”/customers at the amusement park in their own neighborhoods. And they don’t want to be strangers in their own community, marching through it anonymously.
So, short of standing on the corner and attempting to engage any person who happens by, how do you become one of the folks who is tuned in and connected with your community?
It seems that Front Porch Forum can provide a way of “standing still” in the neighborhood, even while people move their busy day. An increasing number of our members report feeling this way… and that’s no mean feat.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more