Ghost of Midnight

… about neighbors, community and Front Porch Forum

Judy’s Book RIP

Posted on Tuesday, October 23, 2007 by No comments yet

I just learned from TechCrunch that Judy’s Book is dead

We just got word from Judy’s Book founder and CEO Andy Sacks that the Seattle startup will be shutting down operations, and most of the staff of twelve was let go today. The company had raised a total of $10.5 million over two rounds of financing. Judy’s Book started off as a community driven review site for local businesses, but changed it’s focus in 2006 when the original model looked to be failing. The company de-focused on local reviews, and went more towards the shopping angle and local deals.

Other players in the local review space have fallen in the last year, too. Intuit shut down Zipingo last summer, and Insider Pages sold for little more than the capital it originally raised to CitySearch. Yelp is still standing and reportedly doing well, although fierce competition from Yahoo and Google as well as younger startups is looming.

Front Porch Forum does a booming business in our pilot community with local reviews… but with a very different take.

Posted in: Front Porch Forum, Local Online, Local Reviews, Peer Reviews, Social Media

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