Ghost of Midnight

… about neighbors, community and Front Porch Forum

Good time to go into sales?

Posted on Sunday, October 14, 2007 by No comments yet

Michael Taylor writes about “local online” start ups with lofty advertising sales ambitions…

In a recent post on, Dan Kaplan reveals ReachLocal is aiming to dramatically increase the size of its online sales force. “Local search marketing company ReachLocal will use its massive $55.2 million infusion to build a gigantic sales force that it hopes will dislodge the Yellow Pages as the de-facto place local businesses spend their promotional dollars.”  Kaplan makes a good points on the grand goal set out by ReachLocal “To add some perspective, ReachLocal has around 300 salespeople; the global Yellow Page market employs more than 41,000 in sales alone. Zorik Gordon, ReachLocal’s chief executive, doesn’t balk at that figure, and suggests that a sales force of 10,000 or more might be in the cards. This is an unprecedented goal for an Internet-focused company, and a risky one. It comes at a time when the market for talented salespeople is extremely tight.”

Posted in: Front Porch Forum, Local Online, Small Business Advertising

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