Ghost of Midnight

Local Online Site left at the Alter

The local Fox affiliate in Dallas and local online favorite Pegasus News enjoyed a brief courtship recently. However, as they planned the wedding, Fox’s parent (Fox HQ in NYC) balked at an item in the pre-nup and nixed the whole affair. Alas.

However, Pegasus offers an intriguing glimpse (as well as the Local Onliner) into the details of the proposed partnership. This is one model of how local established media can work with new local online efforts, focusing on sharing content and driving traffic to each other (no revenue sharing).