Keith Hopper offers a history of “hyperlocal” news this week, and starts an interesting conversation in the comments. Worth a look.
Among its many uses, people use Front Porch Forum to find and recommend plumbers and dentists and all sorts of services in between. This leads others to ask… “oh, so FPF is like Angie’s List?” Well, yes and no. Yes, in that both FPF (in our one pilot city) and Angie’s List (in its 250 cities) will help you find a roofer. And, no, in that we have different missions.
Front Porch Forum’s mission is to help neighbors connect and build community… and we do that by facilitating conversation among clearly identified nearby neighbors about all sorts of topics.
I don’t know Angie’s List’s mission, but here’s a quote from The Local Onliner today…
Angie Hicks, the co-founder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted that “we’re direct marketers at heart. If it doesn’t perform, it’s out.”
Pew keeps cranking out the internet data. A recent report shows…
Of those online…
So, if I understand the data, Pew is saying that 26% of the 74% of American adults online participate in online auctions… that’s 19% of all American adults. So, here’s the list for all American adults (not just those online)…
Front Porch Forum aims to have as many residents of a neighborhood as possible subscribe and participate on the associated FPF neighborhood forum. In a sense, we host non-stop online block parties… and the more the merrier, as long as they live in the neighborhood.
Because FPF is an online service, we’re already limited, on average, to just 74% of the adult population. If we had selected a platform/distribution channel such as a Facebook application or instant messaging or Twitter… well, we’d only be able to get, at best, about one quarter of the neighbors on board. Of course, these numbers will change over time.
So, for now, we use email newsletters and a web-based archiving system. This allows us to reach, on average, 67% of the adults in each neighborhood. In our pilot region, more than 20% subscribe, with 40% on board in the City of Burlington. We’d never have been that successful if we had limited ourselves by going with one of these other, sexier platforms.
I’m intrigued by Steve Yelvington’s post today about possible functions that a local newspaper can fulfill…

President Obama’s inauguration was incredible… inspirational. Here are a couple of TV news stories from WPTZ (on the way to DC and upon our return)…
[grr… can’t get the video to load here or onto YouTube… hopefully WPTZ will keep them accessible on its site for awhile.]
And some newspaper coverage of our journey is here.
It’s always a kick when our baby, Front Porch Forum, helps deliver something particularly amazing to our lives… like this whole DC experience.
UPDATE: Here are links to an article by Lynn Monty and a video (below too) by Mark Gould, both of the Burlington Free Press, who were “embedded” on our bus trip.
A couple of deserving media darlings are in the news again this week…
EveryBlock, the six person Adrian Holovaty “micro-local” project funded to the tune of $1.1 million by the Knight News Challenge, is preparing to go “for profit” when the two year Knight grant ends in June.
And…
Placeblogger, a 2007 recipient of $220k from the Knight News Challenge, has recently been revamped by its founders to encourage more personal interaction.
Kevin Harris posts from the U.K…
Last month HBOS released another in this entertaining series, finding that 6% of respondents thought that good relationships with new neighbours were ‘not at all important’ and would prefer not to have any contact with them.
So not everyone is gungho on the concept of community and neighborhood. So be it.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more