Category Archives: social capital

Hiding in Plain Sight

Posted on Monday, December 27, 2010 by No comments yet

Vermont Public Radio commentator Andrea Learned chimed in today with a piece called “Sustainable Waldo.”

I’ve been thinking a lot lately about how to nudge more people toward sustainable living practices.  While switching out light bulbs and recycling as much as possible are both easy ways to start that process, what comes next? … we may now need to focus on places where sustainability is hidden in plain sight…  Remember the “Where’s Waldo” books?  Darned if he wasn’t right in front of your nose and you didn’t see him.  So where are some sustainability Waldos?

One great example might lie in urban density and community transportation planning issues… Gardening is another activity where sustainability may be hiding in plain sight.

And what about neighborhood involvement, as supported by services like Vermont’s own Front Porch Forum, which host networks of online neighbor-to-neighbor help and information. Communities built on stronger interpersonal relationships and citizen interconnections help build more long-term, sustainable views on big, challenging issues.  Whether or not citizens see this as sustainability doesn’t really matter.  They are responding to powerful, sustainability-promoting, shared values.

She’s got a point!  Sometimes we talk about FPF’s larger community benefits… but most of the time when chatting with folks, we focus on the direct and obvious benefits… use FPF to find an affordable plumber or ride to Boston, to report a car break-in to neighbors, to sell a bike or give away a stroller.

Duping by the crowd vs. building community among neighbors

Posted on Tuesday, December 14, 2010 by No comments yet

Greg Sterling blogged today (in part)…

The Sunday Times in the UK writes that Yell employees wrote 6,700 reviews for the site (TrustedPlaces) in a month for an internal contest. According to secondary reports:

Staff at the firm’s Reading HQ were encouraged to write reviews for the company’s website Trusted Places – a site boasting user-generated recommendations of places to visit – by the offer of prizes such as an iPad and Amazon vouchers, according to the Sunday Times.

The article and information are presented as something of an expose or scandal. However I don’t necessarily agree. If the reviews are real and authentic they’re not illegitimate in my mind. But it’s a close call…

Well… I’m not sure how 6,700 reviews written by paid staff for some kind of internal contest could be considered “real and authentic.”  More importantly, this fuels a not uncommon suspicion that many online reviews are B.S.  It’s just too easy to stack the deck with reviews from people who have a stake in the business being reviewed or in the host site itself.

We often hear from people who place a high value on reviews read on Front Porch Forum.  They use terms like “real” and “authentic” because that’s what they are… postings from clearly identified nearby neighbors typically offered in response to a request from a neighbor… “can anyone recommend a good plumber?”

Also, each recommendation is seen by everyone in the neighborhood, not just those few who happen to be searching for a plumber.  This leads to  conversation among neighbors… sometimes on FPF, often via email, and even more commonly face-to-face.

So… a huge database of potentially bogus reviews from strangers… vs. a few reviews from clearly identified nearby neighbors that lead to conversations among neighbors on the sidewalk.  Two different propositions.