The Wall Street Journal had some fun at the expense of the Washington Post today with this headline…
Big Daily’s ‘Hyperlocal’ Flop LoudounExtra.com Fails to Give Lift to Washington Post
Others jumped in… Outside.in CEO Mark Josephson and one of his backers, VC Fred Wilson.
We’ve been invited to speak at many events lately. Here are some that we were honored to accept (2008)…
Several compelling bits from J.D. Lasica’s posting at PBS.org/MediaShift/IdeaLab today…
As newspaper analyst Dave Morgan observed last year: “Ad revenue in most large newspaper markets will keep dropping 3-5% per year for the next five years. Real circulation — excluding the tons of papers dumped on schools, hotels and the constantly-churning “free ten-week trial” — will keep dropping 3-7% per year for the next five years.”
And…
On Friday, Beatblogging.org’s David Cohn pointed to Clay Shirky’s new book, Here Comes Everybody: The Power of Organizing Without Organizations, and quoted this excerpt from Shirky’s book:
A good deal of user-generated content isn’t actually “content” at all, at least not in the sense of material designed for an audience. Instead, a lot of it is just part of a conversation.Mainstream media has often missed this, because they are used to thinking of any group of people as an audience. Audience, though, is just one pattern a group can exist in; another is community. Most amateur media unfolds in a community setting, and a community isn’t just a small audience; it has a social density, a pattern of users talking to one another, that audiences lack. An audience isn’t just a big community either; it’s more anonymous, with many fewer ties between users. Now, though, the technological distinction between media made for an audience and media made for a community is evaporating; instead of having one kind of media come in through the TV and another kind come in through the phone, it all comes in over the internet.
University of Florida new media professor Mindy McAdams chimed in:
Newspapers used to be centered in communities. Now they are mostly not. People in much of North America don’t even live in communities.Is this why newspapers are dying? Because there are no communities? …
It’s about what Shirky said: Audiences are not the same as communities, and communities are made up of people talking to one another.
What does a community need? How should journalists supply what communities need? …
This is what Front Porch Forum is all about… helping nearby neighbors stitch together community at the neighborhood level… in every neighborhood in a region. And, as Professor McAdams said above “People in much of North America don’t even live in communities.” And many want to.
When I was a kid, I was a paperboy starting in 2nd grade and on into junior high. It was a modest afternoon route handed down through my older brothers. Took about an hour on my bike (I’d see how far into the route I could get each day riding no-handed). Had to “collect” every two weeks in the evenings, going door-to-door… “$2.40 please.” Oh the excuses I used to get over a couple bucks!
Now someone is protecting kids from this experience and so we have adults in cars doing the job… at least that’s what I’ve seen in many places. We’ve had good delivery service in our neighborhood… no complaints. Our favorite carrier was a high school girl saving up for college… did the route every morning at a jog to get in shape for school sports.
But the things I hear on Front Porch Forum… ay yi yi. One neighborhood forum complained that their delivery man was also a peeping Tom. Police were called. Another FPF neighborhood forum complained so long about delivery service (late, no paper, wrong location, etc.) that the newspaper eventually responded in writing through Front Porch Forum to the whole neighborhood with a broad apology and excuse and a plan to do better… not sure where that one stands today.
And one neighborhood reported that the delivery person’s car was so loud that it was waking people and, amazingly, the neighborhood’s response was to pass the hat to give the person a gift certificate to a local muffler shop. Now today the identical issue surfaced across town… did the same carrier get transferred and just pocket the gift certificate? A resident of the new neighborhood reports, after being awakened repeatedly at 4:30 AM, that the newspaper advised him to call the police… it’s not the paper’s problem.
So, the blogosphere is crowded with discussion about newspapers’ business woes as brought on by the web and other forces. But I haven’t read anywhere about the struggle to just get their product to customers’ doorstep. Where are our nation’s 12 year olds when we need them?
P.S. Of course, before Front Porch Forum it wasn’t so easy to know what was going on in a given neighborhood. Maybe it’s always been this bad. I recall tossing the paper onto the porch roof of one my customers so often that I knew where to find the closest ladder (two doors down, behind the garage) and put it to use before I was found out… lucky for me he didn’t post my bad aim online for the whole neighborhood to see!
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more