Indeed, how does a person find a home improvement contractor? From Greg Sterling today, a recent survey found that asking a friend is the top approach. This jibes with our experience.
“Seeking plumber/mechanic/roofer/electrician/etc./contractor recommendations” is one of the most common postings on Front Porch Forum.
Greg Sterling blogged today (in part)…
The Sunday Times in the UK writes that Yell employees wrote 6,700 reviews for the site (TrustedPlaces) in a month for an internal contest. According to secondary reports:
Staff at the firm’s Reading HQ were encouraged to write reviews for the company’s website Trusted Places – a site boasting user-generated recommendations of places to visit – by the offer of prizes such as an iPad and Amazon vouchers, according to the Sunday Times.
The article and information are presented as something of an expose or scandal. However I don’t necessarily agree. If the reviews are real and authentic they’re not illegitimate in my mind. But it’s a close call…
Well… I’m not sure how 6,700 reviews written by paid staff for some kind of internal contest could be considered “real and authentic.” More importantly, this fuels a not uncommon suspicion that many online reviews are B.S. It’s just too easy to stack the deck with reviews from people who have a stake in the business being reviewed or in the host site itself.
We often hear from people who place a high value on reviews read on Front Porch Forum. They use terms like “real” and “authentic” because that’s what they are… postings from clearly identified nearby neighbors typically offered in response to a request from a neighbor… “can anyone recommend a good plumber?”
Also, each recommendation is seen by everyone in the neighborhood, not just those few who happen to be searching for a plumber. This leads to conversation among neighbors… sometimes on FPF, often via email, and even more commonly face-to-face.
So… a huge database of potentially bogus reviews from strangers… vs. a few reviews from clearly identified nearby neighbors that lead to conversations among neighbors on the sidewalk. Two different propositions.
Among its many uses, people use Front Porch Forum to find and recommend plumbers and dentists and all sorts of services in between. This leads others to ask… “oh, so FPF is like Angie’s List?” Well, yes and no. Yes, in that both FPF (in our one pilot city) and Angie’s List (in its 250 cities) will help you find a roofer. And, no, in that we have different missions.
Front Porch Forum’s mission is to help neighbors connect and build community… and we do that by facilitating conversation among clearly identified nearby neighbors about all sorts of topics.
I don’t know Angie’s List’s mission, but here’s a quote from The Local Onliner today…
Angie Hicks, the co-founder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted that “we’re direct marketers at heart. If it doesn’t perform, it’s out.”
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more