Category Archives: Local Online

American Machine – Must See

Posted on Thursday, September 27, 2007 by No comments yet

Front Porch Forum is about people connecting with their neighbors and getting involved in their neighborhoods. That involvement ranges from organizing a blow-out block party, to watering the next door neighbor’s plants when she’s away, to just becoming aware of a spate of bicycle thefts on the street. All that tuning in adds up to a heightened sense of community within the neighborhood… a simple and powerful thing.

Which brings me to American Machine, the new play created by local artist Jim Lantz. Jim has done a rare thing… he’s written, produced, and directed this show on his own… with a great team of people around him, but not housed within some larger organization. He’s taken the creative, career AND financial risks.

In doing this, he’s offering all folks local to the Burlington area a chance to tune in and get involved in local arts and national political discourse.

It’s simple, if you want to live in a place that has this kind of creative economy coursing through it, then you need to turn out, buy tickets, and take in the play. The show is clearly an artistic success. Now it’s up to local residents to make it a financial success by filling the seats. Get tickets here (show runs through Oct. 7, 2007).

To the play… my wife and I attended tonight’s performance with friends. While Front Porch Forum is a sponsor of the play and American Machine advertised in FPF, I wasn’t sure what to expect. I thought it might be lean toward a heavy-handed political piece… not at all.

Simply, I was enthralled. The production grabbed my attention and kept it the whole show. The six characters, their stories and their relationships all rang true, even when the drama flared. I know I’ll be thinking of the characters for some time, wondering what comes next for them. And the political message struck me as timeless, not about policy minutia.

I look forward to discussing the play with neighbors out on the sidewalk in the coming days… lots to mull over.

One last idea for locals… post a message about American Machine on your FPF neighborhood forum… help spread the word and build local community! Here are some details.

Future of Local Online Advertising: Rosy

Posted on Wednesday, September 26, 2007 by No comments yet

John Keister writes today

 

“All advertising is local”… Borrell did a study that showed in 2005, U.S. Local Advertising spending (YP, Newspapers, billboards, etc.) was approximately $140 billion (offline and online combined). 70% of that spend was done by truly local businesses, the rest was done by national advertisers targeting local markets. Total online advertising in 2005 (national and local combined) was about $4 billion… there is an enormous amount of potential growth for local online advertising as the offline spend of local and national businesses continues to migrate online.

National retailers increasingly understand the importance of driving Internet consumers to physical storefronts, as offline purchases still far outweigh online purchases. In fact, Yahoo recently reported that 92% of conversions occur in the offline environment.

Given this consumer behavior, as the local online advertising industry grows, national merchants will be targeting a larger percentage of their advertising budget to address the local consumer by utilizing geo-targeted ads, driving consumers to local storefronts and offering great deals on their Web sites. Local advertisers, of course, will be doing the same thing. This means that both national merchants and local merchants are very important drivers of the local advertising ecosystem, and both will be competing for the clicks, calls and wallets of local online consumers as this industry continues to expand.

Local Online Start-Up Funding and a Prize Winner

Posted on Wednesday, September 26, 2007 by No comments yet

A couple interesting posts by Peter Krasilovsky today.  First, funding levels for several start-ups with a local focus…

Belated congratulations to our friend Sebastien Provencher and his Praized Media team for getting $1 million from Garage Ventures Technology Canada… you can do a lot with $1 million. You can hire key staff, pay salaries, build software, do some PR, travel (and hire consulting firms). In fact, a number of firms have recently landed deals for $1 million or so….like Outside.in ($900k) and City Voter ($1.1 million). Boston’s City Squares is also apparently funded at this level. And if you haven’t been on the site lately, it is building nicely.

A couple of years ago, the “must have” amount for a startup was more like $3 million. Smalltown, Backfence and others got the larger amount (or said they did). I never could figure out what they needed that much for.

And a story about a local citizen journalism site succeeding in New Hampshire…

At first, there was no news coverage for the 15,000 residents of a central coastal New Hampshire area including the little villages of Deerfield, Candia, Northwoods and Nottingham. Manchester’s Union Leader, a family-owned paper that is fairly notorious for its politically-charged, NH primary coverage every four years, basically ignored the area.

But then three years ago, the residents started their own news site and called it The Forum. Today, the site, a recipient of the 2007 Knight Batten Awards for Innovations in Journalism has 240 contributors, sells ads to local businesses, and even publishes an occasional print edition on special occasions… the site has an 1.6 “reporters” for every 100 residents.

Bunny in camo footie jamies?

Posted on Monday, September 24, 2007 by No comments yet

Liz just posted the following message on her neighborhood’s Front Porch Forum…

We are missing a very special stuffed animal, a white (well, it once was white) bunny about 8-10″ tall wearing green camo foot pajamas. If you have seen it, please call Liz. Many thanks.

Camo footie jamies? Sounds like this bunny knows how to take care of himself… hopefully the forum posting will lead to a happy reunion.

Window Washer Cleans Up via FPF

Posted on Saturday, September 22, 2007 by No comments yet

Recently Alex posted the following on his neighborhood’s Front Porch Forum…

I had a fantastic experience with Shane Hardiman, whose business is called The Squeegee Brothers. Tel. 802-279-8859. Aside from doing a wonderful job, in which he went way beyond the call of duty to get old windows working again, he’s just a heck of a nice guy. He’s also a musician who performs in local groups and does lots of work with youth music coaching.

Our family ended up hiring Shane based on this note and had the same great experience (and now our home is flooded with sunlight… toddlers seem to apply a special coating to windows that requires a professional to remove  😉  ).

Shane related that he got six jobs with first-time clients based on this single paragraph placed on one Front Porch Forum neighborhood forum.  Not bad.

Neighborhood Lost and Found

Posted on Saturday, September 22, 2007 by No comments yet

Just heard from Greg in the ONE East Neighborhood Forum…

Another Front Porch Forum success story. A pair of my sunglasses, stolen from my car, recovered by my next door neighbor, linked via FPF! The glasses were bifocal, worth about $90 and relatively new.

Free pass for neighbors

Posted on Saturday, September 22, 2007 by No comments yet

The chair of the board of a well known Vermont attraction just made a lovely offer to the folks on her neighborhood’s forum… send her a note and she’ll provide a free pass. As she put it…

Just forum hoodies, please, not everyone you know because I can only manage so much!

Yet another new use of Front Porch Forum.

Neighbors and Times of Need

Posted on Friday, September 21, 2007 by No comments yet

Here’s Wendy’s post today on the North Winooski Neighborhood Forum, titled “Casseroles”…

My dad is nearing death. His breath is labored, he is heavily drugged to keep him out of pain. We sit with him not knowing if this is the last breath. My dad was diagnosed with ALS a year ago. He moved to Essex Ctr. first of August to live in my sister’s back yard. My mother, although she knew this disease is fatal, is just now realizing how true that is. We could argue which is better- for dad to have died from a heart attack or to suffer slowly, giving us time to say goodbye. There would be no right or wrong answers.

At one time in America, neighbors rallied with casseroles when a family suffered. Perhaps they knew too much of each other’s business. But they did draw in to let the family know that even if it was just baked macaroni and cheese, they were being thought of. My church will do this. But my mom? Well she and my sister’s family haven’t gotten to know the neighbors yet. And Mom hasn’t found a church here. My sister is in between churches. There are holes in our lives. How many of us today know our neighbor well enough to rejoice in the birth of a child, or death of a parent? How many of us have worked at not knowing our neighbor- so we could just mind our own business?

I’m not begging for casseroles. Just throwing out a little insight…

UPDATE:  A response from the same neighborhood forum:

Dear Wendy – I am sorry to hear about your Dad, my father died last March 1st so I understand what your going through.

I also wanted to say amen to your comments on getting to know your neighbors.  These things don’t seem to happen much at all these days, I was born and raised in central VT but moved away, I have lived in a few different states coming back to vt every now and then, almost 5 years ago I lived in IL and returned to VT last Jan. to Winooski.  I have been here 9 months and I have found it more difficult ( not just here but other places I have lived) to meet the neighbors, it seems we are a busy people. with all these appliances to make our lives easier and simpler and to free up time it seems has produced the opposite effect.. Our work loads are heavy and our free time ( even time we should be setting aside for family) seems to be diminishing.  I joined this group a few months ago and sent in a little introduction of myself to this group and got zero reply, no welcome ( other then the ” welcome bot”).  I also started going to a church in Williston, the people are friendly but I have yet to make real friends, and that takes time, I have some phone numbers of people from there and have called them to chat about spiritual things, things going on in the church etc.

I have also introduced myself to my neighbors and greeted them as I go in and out to work or church or whatever.  There does indeed seem to be little interest in getting to know one other.

We are a busy people,  I would encourage you to take your mother and your sister by the hand and introduce them to your friends and your neighbors, take them to your church ( if you go and if you don’t offer to pick a church and go with them),  Also, if you would like to meet a new neighbor, send me a private email and I will send you my phone number and we can get together some weekend afternoon and have coffee and get to know each other, and bring your mom and sister. That goes for anyone in this neighborhood forum.

It was nice talking to you via this forum 🙂
Nancy

Local Online Done Right: Delivering the goods while connecting with neighbors

Posted on Thursday, September 20, 2007 by No comments yet

Matthew Berk writes at LocalPoint today about a kind of neighborhood email list that serves him well…

I have been ardent subscribers to the “Queen Anne Moms” mailing list (http://groups.yahoo.com/group/QueenAnneMoms/). It’s a fantastic miscellany of questions and perspectives on everything local–including but not exclusive of parenting issues–everything from when to discontinue the binky, to which contractors do great work, to updates on area crime, all right in our in boxes every day.

He then steps through an example of using the list to find contractors, get news, seek advice, etc…

Now, this long-winded anecdote brings me to one of the often under emphasized elements of a great local experience online: connecting people who live in the same community and who share many of the same priorities, values, and needs.

Put another way, we could have addressed these same needs through completely different online channels, ranging from the Internet to local TV and radio… But in this case, by leveraging the list and our community, we not only solved for our immediate needs, but we connected with people in our neighborhood.

The valuable work of connecting neighbors is not merely the stuff of “social networking”, but is really about folding local data, information and content back on real people, living in the real world.

These connections, which can be fostered not only by email lists, are the basis for what Greg Sterling has recently argued (see “What People Don’t Get About Local“) is really the entire value proposition of the local space: the reach of the online into the fabric of the real, where we spend the great bulk of our time, money, and sentiment.

To succeed, every locally-oriented product needs to learn how to reach out in these ways and to forge connections online that have lasting effects in our offline lives. Baking these qualities into a product is a tough challenge, but then, so is being a great neighbor…

Well said.  This is what Front Porch Forum is doing in spades in our pilot city.

“Local swallows the internet”

Posted on Thursday, September 20, 2007 by No comments yet

From Greg Sterling

… from a consumer perspective local swallows the Internet. As I tried to explain: Local is actually the biggest thing on the Internet because it’s really about offline transactions. It’s about people using the Internet as a research tool and then buying or transacting in local stores (be they mom and pops or big boxes) or with local service businesses.

Local is about where the money is changing hands. E-commerce is a niche (in terms of relative dollar value [4% of US retail]). Local is also about solving the “last mile problem” of search — getting people from their research online to the cash register (or its equivalent) in the real world.

Case in point, Greg also reports that Zillow.com just raised $30M in another round of investment. Huge sums of money pumping into local online.

UPDATE:  The Local Onliner has more about the Zillow deal…

Zillow has landed $30 million in new financing, which comes on top of the $57 million already raised. The new round values the 155 employee “Z-estimate” provider at $350 million, according to reporting by Rebecca Buckman at The Wall Street Journal.