Plenty of food for thought in this slide show from Joshua Porter (via Richard Millington)…
Nice background piece by/about Scott Heiferman in yesterday’s Times. He says this about Meetup…
… The other was Meetup, a way for people to self-organize locally. I pulled a team together and we started Meetup.com in 2002.
A Meetup is about the simple idea of using the Internet to get people off the Internet. People feel a need to commiserate or get together and talk about what’s important to them. Our biggest categories are moms, small business, health support and fitness.
When we were designing the site, we were wrong about almost everything we thought people would want to use it for. I thought it would be a niche lifestyle venture, perhaps for fan clubs. I had no idea that people would form new types of P.T.A.’s, chambers of commerce or health support groups. And we weren’t thinking that anyone would want to meet about politics, but there are thousands of these Meetups.
People have organized more than 200,000 monthly Meetups in more than 100 countries. There’s nothing more powerful than a community coming together around a purpose. We spend increasingly more time in front of screens. We’re more connected technologically, but we’re less connected physically.
Meetup earns most of its revenue from the small monthly fee charged to organizers, 1 percent of our users. There are 60 of us in our Manhattan office, and we had our first profitable month in July.
Critics have predicted our death three times. If no one is predicting your company’s death, then you’re probably not taking enough risks in what you’re doing…
From an Ars Technica post today…
As they do offline, the more affluent tend to dominate civic and political life on the Internet. But a new Pew study suggests that could change.
Click here for the full piece.
An interesting take on Craigslist in Wired is now online.
From marketing guru Seth Godin today…
There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more ads you bought, the more money you made, thus marketers took all they could get.
This attention shortage drove our economy.
The internet has done something wacky to this situation. It has created a surplus of attention. Ads go unsold. People are spending hours on YouTube or Twitter or Facebook or other sites and not spending their attention on ads, because the ads are either absent or not worth watching.
When people talk about the problem with free online, they’re missing the point. Free is creating lots of attention, but marketers haven’t gotten smart enough to do something profitable with that attention…
Big companies, non-profits and even candidates will discover hyperlocal, hyperspecialized, hyperrelevant… this is where we are going, and it turns out that this time, the media is way ahead of the marketers.
And many Front Porch Forum advertisers would agree.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more