Category Archives: Front Porch Forum

Methodical design of online communities

Posted on Monday, September 7, 2009 by No comments yet

Plenty of food for thought in this slide show from Joshua Porter (via Richard Millington)…

Craigslist a mess?

Posted on Wednesday, August 26, 2009 by No comments yet

An interesting take on Craigslist in Wired is now online.

Attention Surplus and Hyperlocal Advertising

Posted on Wednesday, August 26, 2009 by 1 comment

From marketing guru Seth Godin today

There was an attention drought for the longest time. Marketers paid a fortune for TV ads (and in fact, network ads sold out months in advance) because it was so difficult to find enough attention. Ads worked, so the more ads you bought, the more money you made, thus marketers took all they could get.

This attention shortage drove our economy.

The internet has done something wacky to this situation. It has created a surplus of attention. Ads go unsold. People are spending hours on YouTube or Twitter or Facebook or other sites and not spending their attention on ads, because the ads are either absent or not worth watching.

When people talk about the problem with free online, they’re missing the point. Free is creating lots of attention, but marketers haven’t gotten smart enough to do something profitable with that attention…

Big companies, non-profits and even candidates will discover hyperlocal, hyperspecialized, hyperrelevant… this is where we are going, and it turns out that this time, the media is way ahead of the marketers.

And many Front Porch Forum advertisers would agree.

Starksboro FPF blasts off!

Posted on Saturday, August 22, 2009 by No comments yet

More than one-third of Starksboro, VT, households have signed up with Front Porch Forum in our first six months of service there.  Here’s one resident’s experience, as she shared it today with her neighbors…

Wanted you to know I had seven offers in response to my request to borrow a kayak for a day. FPF is a great service and I hope everyone already a part of FPF will spread the word to other friends and neighbors in Starksboro to join.

Let’s see, we’ve done favorite view and creemees. What’s next- favorite walk/run/hike/bike in Starksboro?