Category Archives: Front Porch Forum

Newspaper ad spending tumbling… Online ad revenue ascending

Posted on Monday, December 20, 2010 by No comments yet

Greg Sterling’s post today provided food for thought about online advertising…

U.S. newspapers are indeed in deep financial straights.  Here’s a chart from Newspaper Association of America data…

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U.S. newspaper revenue from classified, local and national ads are all contracting rapidly, while their income from online ad sales is still tiny in comparison.  Total ad sales in 2006 was about $49 billion and in 2009… $27 billion.  Wow.  U.S. newspaper online ad sales has held at about $3 billion for the past four years.

However, stepping away from newspapers for a moment, online advertising overall is growing impressively.  Charts from eMarketer project U.S. digital ad spending raising steadily at 10-14% from 2009 to 2014.  Newspapers’ slice of that $25 billion pie is relatively narrow… only about $3 billion.

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Will online ad spending continue to climb at this rate?  Will it come at the further expense of newspaper ad spending?  Does this Harris poll offer a clue?

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People tell us they read the ads on Front Porch Forum… and our sponsors keep buying the space.  Hard to know where this is all headed… but I do know that we get lots of businesses knocking on our door.

Grand Isle Co. + FPF = iPod?

Posted on Sunday, December 19, 2010 by No comments yet

Screen shot 2010-12-19 at 9.22.22 PMDo you know someone who lives in Grand Isle County, #VT… or spends significant time on the Islands?  If yes, then please share this…

Join your Grand Isle County neighbors at FrontPorchForum.com and win an iPod!

Sign up today for your town’s e-newsletter: Front Porch Forum. If you live in The Islands you’ll be entered to win an iPod shuffle!

Front Porch Forum is building community in the Islands by helping neighbors connect. Need a babysitter, electrician, or snow plow guy? Just type a quick message and it goes out to your neighbors. Want people to attend an event, or know about a break-in? FPF is a great way to get the word out.

It’s easy to sign up… just go to FrontPorchForum.com and fill out a quick form. Then start reading and posting!

Do it soon! Only new sign-ups received by December 31, 2010 will be eligible to win the iPod shuffle.  Sign up at: FrontPorchForum.com

Sample messages:

  • Group rate for fuel oil
  • Seeking reliable plumber
  • Break-in report
  • Free bookcase and table
  • Childcare available
  • Keys found
  • Community supper in the works
  • School board member responds
  • Casseroles for sick neighbor

Front Porch Forum is available across 50 Vermont towns, now including all of Grand Isle County. Thanks to the e-Vermont initiative for sponsoring FPF in The Islands.

New Tool to Survey Vermonters

Posted on Wednesday, December 15, 2010 by No comments yet

Many local government entities subscribe to Front Porch Forum’s pilot in northwest Vermont.  Hundreds of public officials are on board.

One municipality, a regional authority, used it this month to conduct a survey of the public and got about 300 people to complete their online questionnaire… about 1.5% of those who were asked.  To the question — What’s your preferred way to hear news from us? — nearly half answered Front Porch Forum… outpacing other options, such as the newspaper.  Of course, I’d expect a good response, given that they found these survey respondents through FPF.  Regardless, glad to hear the results.  And interested to see folks using FPF to survey Vermonters.

Duping by the crowd vs. building community among neighbors

Posted on Tuesday, December 14, 2010 by No comments yet

Greg Sterling blogged today (in part)…

The Sunday Times in the UK writes that Yell employees wrote 6,700 reviews for the site (TrustedPlaces) in a month for an internal contest. According to secondary reports:

Staff at the firm’s Reading HQ were encouraged to write reviews for the company’s website Trusted Places – a site boasting user-generated recommendations of places to visit – by the offer of prizes such as an iPad and Amazon vouchers, according to the Sunday Times.

The article and information are presented as something of an expose or scandal. However I don’t necessarily agree. If the reviews are real and authentic they’re not illegitimate in my mind. But it’s a close call…

Well… I’m not sure how 6,700 reviews written by paid staff for some kind of internal contest could be considered “real and authentic.”  More importantly, this fuels a not uncommon suspicion that many online reviews are B.S.  It’s just too easy to stack the deck with reviews from people who have a stake in the business being reviewed or in the host site itself.

We often hear from people who place a high value on reviews read on Front Porch Forum.  They use terms like “real” and “authentic” because that’s what they are… postings from clearly identified nearby neighbors typically offered in response to a request from a neighbor… “can anyone recommend a good plumber?”

Also, each recommendation is seen by everyone in the neighborhood, not just those few who happen to be searching for a plumber.  This leads to  conversation among neighbors… sometimes on FPF, often via email, and even more commonly face-to-face.

So… a huge database of potentially bogus reviews from strangers… vs. a few reviews from clearly identified nearby neighbors that lead to conversations among neighbors on the sidewalk.  Two different propositions.

Mark Suster on Social Networking

Posted on Monday, December 6, 2010 by No comments yet

Entrepreneur and venture capitalist Mark Suster open his blog post today with …

What I want to answer with this post (long though it may be) is:

  • Why did Web 2.0 emerge and are there any lessons to be gained about the future? [cheap accessible digital hardware]
  • Why did Twitter emerge despite Facebook’s dominance? [asymmetry, real-time, curated RSS / link-sharing]
  • Why did MySpace lose to Facebook & what can Twitter learn from this? [encouraging an open platform where 3rd parties can make lots of money]
  • Does Facebook have a permanent dominance of the future given their 500m users? [chuckle. ask microsoft, aol/time warner & google]
  • What are the big trends that will drive the next phase of social networks? [mobile, locations, layering of services, data management, portability & more]

An excellent piece… worth the whole read.  Shortened version here… and full version here.