Greg Sterling’s post today provided food for thought about online advertising…
U.S. newspapers are indeed in deep financial straights. Here’s a chart from Newspaper Association of America data…
U.S. newspaper revenue from classified, local and national ads are all contracting rapidly, while their income from online ad sales is still tiny in comparison. Total ad sales in 2006 was about $49 billion and in 2009… $27 billion. Wow. U.S. newspaper online ad sales has held at about $3 billion for the past four years.
However, stepping away from newspapers for a moment, online advertising overall is growing impressively. Charts from eMarketer project U.S. digital ad spending raising steadily at 10-14% from 2009 to 2014. Newspapers’ slice of that $25 billion pie is relatively narrow… only about $3 billion.
Will online ad spending continue to climb at this rate? Will it come at the further expense of newspaper ad spending? Does this Harris poll offer a clue?
People tell us they read the ads on Front Porch Forum… and our sponsors keep buying the space. Hard to know where this is all headed… but I do know that we get lots of businesses knocking on our door.
From USAToday, report of a new study… people who live in walkable communities enjoy greater social capital than their car-bound fellow citizens. Not too big of a surprise here… common sense. Also, we’ve seen Front Porch Forum lead to increased social capital and one typical outcome is that nearby neighbors talk more face-to-face once FPF catches on. It’s hard to connect with neighbors when you can’t easily see or talk to them.
People who live in walkable communities are more socially engaged and trusting than those who live in less walkable areas, says a new study from the University of New Hampshire.
The study buttresses other research that has linked a neighborhood’s walkability to its residents’ quality of life, notably improved physical and mental health.
The researchers scored 700 residents of three communities in New Hampshire on measures of “social capital” such as socializing with friends, civic engagement and trust in their community. They found those in neighborhoods with higher Walk Score ratings reported being happier and healthier and more apt to volunteer, work on community projects or simply entertain friends at home.
“In the age of increasing energy costs and climate considerations, the ability to walk to important locations is a key component of sustainable communities,” write Shannon Rogers and the co-authors of the study, published online in the journal Applied Research in Quality of Life.
If the residents of these walkable neighborhoods are homeowners, they benefit in yet another way, notes the Sierra Club’s Green Life blog. It cites a 2009 study by CEOs for Cities that founds homes with an above-average Walk Score sold for up to $34,000 more than their sidewalk-less counterparts.
Do you know someone who lives in Grand Isle County, #VT… or spends significant time on the Islands? If yes, then please share this…
Join your Grand Isle County neighbors at FrontPorchForum.com and win an iPod!
Sign up today for your town’s e-newsletter: Front Porch Forum. If you live in The Islands you’ll be entered to win an iPod shuffle!
Front Porch Forum is building community in the Islands by helping neighbors connect. Need a babysitter, electrician, or snow plow guy? Just type a quick message and it goes out to your neighbors. Want people to attend an event, or know about a break-in? FPF is a great way to get the word out.
It’s easy to sign up… just go to FrontPorchForum.com and fill out a quick form. Then start reading and posting!
Do it soon! Only new sign-ups received by December 31, 2010 will be eligible to win the iPod shuffle. Sign up at: FrontPorchForum.com
Sample messages:
Front Porch Forum is available across 50 Vermont towns, now including all of Grand Isle County. Thanks to the e-Vermont initiative for sponsoring FPF in The Islands.
Wow. This is depressing. Screen time is on the rise among American adults. From eMarketer…
That’s about 4.5 hours of TV time for the average adult? What could we possibly be watching that’s worth 19% of our remaining time on Earth?
And only 2.5 hours on the internet? Well… full disclosure… I’m way over that amount… as are loads of my peers. I wonder what the Internet data range looks like… lots of zeros on one end and 8-10 hour/day people on the other perhaps.
And a big jump in brain-cancer-sticks/cell phones… almost an hour/day. We are a chatty species. I wonder what percentage of mobile use is inane… compared to other media use? Maybe it’s similar… but I just don’t have to be aware of what the person next to me in the store is watching on TV or surfing on the Internet. And why don’t we see landline use in this kind of analysis? Or books? No advertising opportunity, I guess, is the short answer… therefore not media?
One more thought… most of this media consumption (despite social media, most of these media hours I’d guess are still primarily passive and consumptive) can occur at many workplaces… mobile, internet, radio, etc. But not TV. So, if the average adult is spending 4.5 hours after the workday watching TV… sheesh… no wonder this country is struggling.
A quick cobble of internet-sourced data (here and here) shows how we U.S. adults are spending our remaining days of life…
33% Sleeping
31% Working
19% Watching TV
5% Caring for others
4% Eating
2% Commuting
5% Other stuff… perhaps even including local community involvement
TV is robbing the places where we live of people-hours… of capacity to get things done… of the chance to even get to know each other and live in community.
This is where Front Porch Forum comes in. We aim to help neighbors connect and get tuned in to local goings on. FPF seeks a few minutes every day or so of members’ attention to focus on the people and issues right around them. In doing so, FPF members report feeling more a part of the place they live, more connected… and, eventually, more involved. I wonder if FPF membership might even help steal some of those 4.5 hours a day away from the cathode ray nipple (LCD nipple?) and return them from whence they came… to our nation’s neighborhoods, clubs, churches, schools, parks, pubs, town halls, polling places, and other gathering spots.
Greg Sterling blogged today (in part)…
The Sunday Times in the UK writes that Yell employees wrote 6,700 reviews for the site (TrustedPlaces) in a month for an internal contest. According to secondary reports:
Staff at the firm’s Reading HQ were encouraged to write reviews for the company’s website Trusted Places – a site boasting user-generated recommendations of places to visit – by the offer of prizes such as an iPad and Amazon vouchers, according to the Sunday Times.
The article and information are presented as something of an expose or scandal. However I don’t necessarily agree. If the reviews are real and authentic they’re not illegitimate in my mind. But it’s a close call…
Well… I’m not sure how 6,700 reviews written by paid staff for some kind of internal contest could be considered “real and authentic.” More importantly, this fuels a not uncommon suspicion that many online reviews are B.S. It’s just too easy to stack the deck with reviews from people who have a stake in the business being reviewed or in the host site itself.
We often hear from people who place a high value on reviews read on Front Porch Forum. They use terms like “real” and “authentic” because that’s what they are… postings from clearly identified nearby neighbors typically offered in response to a request from a neighbor… “can anyone recommend a good plumber?”
Also, each recommendation is seen by everyone in the neighborhood, not just those few who happen to be searching for a plumber. This leads to conversation among neighbors… sometimes on FPF, often via email, and even more commonly face-to-face.
So… a huge database of potentially bogus reviews from strangers… vs. a few reviews from clearly identified nearby neighbors that lead to conversations among neighbors on the sidewalk. Two different propositions.
Richard Millington’s post today got me thinking…
Feelings provoke actions… Focus on making members feel more engaged, not act more engaged.
Many times a day, Front Porch Forum pilot members are moved to be more engaged in FPF… and, more importantly, many are move to be more engaged in their actual/non-virtual neighborhood. This is often brought about by feelings elicited by an FPF posting from a neighbor.
Here are two key references from Millington…
You’ve probably come across the technographics ladder or the socialgraphics engagement pyramid. These categorize members by their actions. Lurkers are at the bottom, creators at the top. Sharing, reading, tagging are in-between.
First, the technographics ladder…
And the socialgraphics engagement pyramid…
Entrepreneur and venture capitalist Mark Suster open his blog post today with …
What I want to answer with this post (long though it may be) is:
- Why did Web 2.0 emerge and are there any lessons to be gained about the future? [cheap accessible digital hardware]
- Why did Twitter emerge despite Facebook’s dominance? [asymmetry, real-time, curated RSS / link-sharing]
- Why did MySpace lose to Facebook & what can Twitter learn from this? [encouraging an open platform where 3rd parties can make lots of money]
- Does Facebook have a permanent dominance of the future given their 500m users? [chuckle. ask microsoft, aol/time warner & google]
- What are the big trends that will drive the next phase of social networks? [mobile, locations, layering of services, data management, portability & more]
An excellent piece… worth the whole read. Shortened version here… and full version here.
From Sarah Byrnes in YES! Magazine…
If there’s anything I’ve learned while helping to organize Common Security Clubs in communities around the nation, it’s that there is no “one size fits all” club. They are as different as the individuals who comprise them.
But a common thread is that clubs provide a way for people get to know each other. It’s an old-fashioned concept—knowing your community—but it’s badly needed in our time of increasing insecurity and isolation.
“We usually spend about 45 minutes on a ‘check-in’ with each other,” says Paul Miller in Boston, whose club has been meeting for two years. “The focus is simply on hearing each other, and providing support whenever possible. People get to air their concerns and receive affirmation.”
“We’re taking baby steps toward a new type of community,” adds Jared Gardner, a facilitator in Portland, Oregon. “We want people to feel connected and empowered. That’s what the groups are all about.”
In the past, neighbors knew each other and engaged more naturally in mutual aid, sharing common resources and helping those in need. Nowadays, our mutual aid muscles are out of shape and pretty flabby. Clubs help us to start flexing and stretching them again, little by little.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more