Interesting critique of Angie’s List on Screenwerk today from a plumber in Seattle. Angie’s List recently pushed into Vermont where tens of thousands of households use Front Porch Forum for a variety of purposes, including plumber recommendations.
I have years of experience with Angie’s List as a local plumber in Seattle. They have gotten money out of me and gave nothing in return except much trouble from customers that tend to be pretty passive aggressive. Angie’s List get paid on both ends ““ Any contractor listing you see is only visible to you if the contractor is paying Angie’s List through the nose. My cost for Angie’s List “hot leads” was $300 each. Testing Angie’s List cost me $7000 over two years. While paying such high costs for leads may work for a major construction project , it won’t work for a service call where we charge by the 1/4 hour.
Google clicks have gotten as high as $38 per click here in Seattle when the search term used is “plumber” or “plumbing”. On the average it takes 15 clicks to get a call. Do the math on the cost to the guy ringing your doorbell.
Angie’s List cost per job performed was 75% of my company’s average invoice total (about $400). My company does over a thousand jobs a year.
Any homeowner service using this advertising method is paying way too much to maintain any integrity in the service. This type of advertising creating an incredible amount of pressure to convert to a commission-based high profit business model for basic traditional services. If I pay Angies List hundreds of dollars just to ring your doorbell how can I treat you fairly when your plumbing problem requires an hours work? I can’t so I cancelled my advertising contract with Angies List.
Angie’s List uses a unique money making model that actually is a kind of pyramid scheme. They put all the local harvested contractors into their listings but you only will call highly rated ones. In order to be highly rated you must pay Angie Thousands of dollars a year for position in order to be seen AND time in grade is required to accumulate favorable reviews. Only a dozen or so can be in that position. The homeowner only calls the ones at the top so all new advertisers must invest thousands on continuing annual contracts to play the game on Angie’s List…
In my opinion, it is time for both local business and consumers to get control over how we find our services and customers as the marketers are hijacking the business to consumer relationship and forcing costs so high that nobody can bear the costs.
Question: Why should we need out-of-state corporations to connect homeowners to services down the street? Surely there is a simple, inexpensive way for us to know our neighbors and small businesses. We all need to put a little thought and effort in that direction.
#BTV #VT – We’re working hard to improve and expand Front Porch Forum in 2012-13 and we need your help to make it all happen. Please become a supporting member today and help us reach our annual goal of raising $40,000 by October 31! Contribute here:
http://frontporchforum.com/supporting-members
Every year, members like you help fuel FPF so that we can continue to help neighbors connect and build community. More than 40,000 Vermont households have joined and shared hundreds of thousands of postings with their neighbors through FPF!
Whether it’s group yard sales, car break-ins, sharing perennials, flood recovery efforts, election debates, block parties, plumber recommendations, lost dogs, town notices, or other topics, our small band of committed staff work day and night to keep this all going.
If you enjoy and value Front Porch Forum, please become a supporting member today at:
http://frontporchforum.com/supporting-members
Your contribution is critical to keeping FPF going strong — and will be enormously appreciated. We look forward to serving you and your neighbors in the coming year.
Your FPF team,
Michael, Nina, Linda, Lynn, Gisele, Suzie, and Jan
P.S. We also accept checks, payable to…
Front Porch Forum
PO Box 64781
Burlington, VT 05406-4781
802-540-0069
FPF is not a charity and contributions are not tax deductible. Ad sales to Vermont businesses cover part of our expenses, and your annual supporting-member contributions help close the gap.
#VT – Welcome to the communities of Marshfield and Plainfield. Their FPF launched today! A special thanks to the many supporters and the two selectboards for making this happen. Now… please spread the word and encourage any folks you know in these two Vermont towns to sign up at FrontPorchForum.com.
#VT – Know someone in Berlin, Vermont? Send them to FrontPorchForum.com to sign up for their brand spanking new Berlin FPF. Well done Martha, Andrea, Cathy, Michelle, Peg and Sarah!
Here’s the FPF coverage area map and town list.
#VT – I’m invited to speak at the annual meeting of the Randolph Area Community Development Corporation. I’m looking forward to it! If you’re in central Vermont this evening, please consider joining the crowd.
Randolph Area Community Development Corporation (RACDC)
2012 Annual Membership Meeting
Thursday, September 20th at 6:00pm
At Chadwick’s Restaurant, Event Room
10 Prince Street, Randolph, VT
For the purpose of: Electing Board Members, Updating the Membership, Recognition and AwardsFeaturing Guest Speaker: Michael Wood-Lewis, Front Porch Forum
“Helping Vermont Neighbors Connect & Build Community”
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more