Ghost of Midnight

Local businesses buying lots of social media advertising

eMarketer predicts that U.S. marketers will spend $3 billion on advertising on social media in 2011…

With a great portion of that flowing to Facebook…

And most of that ad money seems to be coming from small and medium-size businesses.  From Greg Sterling…

AdAge reports and rounds up some of the Facebook ad revenues data that have come out in the wake of the Goldman investment in the social network. However here’s the interesting part of the article:

[W]hat is surprising is the majority of revenue, 60% or $1.12 billion, was earned from smaller companies in 2010, those more likely to be using self-serve tools rather than work through a media agency. That’s greater than the $740 million coming from major marketers like Coke, P&G or Match.com.

Local small and medium-size businesses continue to snap up Front Porch Forum advertising space.  Many are repeat customers, eager to reach FPF’s active audience of neighbors.