Blogging VC Fred Wilson writes today about a dream of “giving every person a voice” via social media…
I had the pleasure of watching John Battelle interview Evan Williams to wrap the Web2 conference yesterday. John’s a great interviewer and it was a memorable talk. But the thing that stayed with me through the night and was on my mind as I woke up this morning was this part, as transcribed by Matthew Ingram.
Williams — who founded Blogger and later sold it to Google — said that “lowering the barrier to publishing” has been something he has spent most of his career on, and this is because he believes that “the open exchange of information has a positive effect on the world — it’s not all positive, but net-net it is positive.” With Twitter, he said, “we’ve lowered the barriers to publishing almost as far as they can go,” and that is good because if there are “more voices and more ways to find the truth, then the truth will be available to more people — I think this is what the Internet empowers [but] society has not fully realized what this means.”
Of course, blogging in general and Twitter specifically are two juggernauts. If you have a smidgen of tech savvy, something to say, and a dose of extrovert in you, then these are two great options. And millions of Mother Earth’s 6-7 billion people are blogging and tweeting now.
What I haven’t seen is what percentage of internet users are blogging or tweeting… or posting on Facebook or YouTube, etc. I wonder how close these various services are to the ol’ 1:9:90 estimate… 1% of visitors post frequently, 9% have posted once or twice, and 90% never post… just lurk.
While this seems disappointing in light of Fred and Evan’s ambitions above, it’s a heck of a lot better than the pre-social media ratio. What could that have been? 0.1 : 0.0001 : 99.9? That is… 0.1% contributed almost all the content of the newspaper, 0.0001% wrote letters to the edit, and 99.9% just read the thing.
With Front Porch Forum, we aim to take this to where Fred and Evan dream of. In dozens of Vermont FPF pilot communities, more than half of the households subscribe. And it’s not uncommon to find participation ratios akin to 25:50:25. Put another way… 75% post! This is getting close to “giving every person a voice.”
UPDATE: Just came across an interesting blog post by David Sasaki that includes this chart…
Richard Millington wrote today on FeverBee…
Not all types of communications are equal. When you meet someone in person you form a deeper relationship with them than thousands of online interactions.
We’re increasingly seeing a hierarchy of contact. At the lowest levels members talk via contributing content which others read. It’s slow, thoughtful and not interactive.
At the higher levels are immediate response, real-time communication and stronger context (i.e. talking by IM is stronger than chat-rooms – you had to add that person to your instant messenger).
- Members communicate in person.
- Members communicate by phone.
- Members communicate by voice-chat.
- Members communicate in IM/SMS.
- Members communicate in chat-rooms.
- Members communicate by social networks.
- Members communicate by forums.
- Members communicate via Twitter.
- Members communicate by blog posts/videos/UGC.
You do well when you try to get members communicating at the higher levels. Members form closer bonds and participation increases.
Front Porch Forum often starts with one person’s posting that is read by many. Then the fun begins… it sparks responses on FPF, as well as direct emails to the original author, phone calls, etc. And… highest on Richard’s list… that one posting leads to face to face conversation among neighbors on actual front porches (and sidewalks, country stores, playgrounds, etc.).
The California Civic Health Index 2010 was just released (PDF). A compelling attempt to quantify people’s involvement in their local community.
The term “civic engagement” has become one of the more vague in public policy discussions. More than any other national organization, the Congressionally chartered National Conference on Citizenship (NCoC) has sought to bring clarity to this very important subject through survey research and promoting civic participation. Their annual “Civic Health Index” studies American civic engagement on activities ranging from voting to volunteering to many in between. For the last three years, NCoC has also focused on California for one of its state-level reports. To help dfine the term, this year’s report is divided into “political civic engagement” (voting and registering to vote, discussing politics with friends/neighbors) and “social civic engagement” (volunteering, having dinner with family, working on community problems).
Vermont shows up in some of the charts comparing all 50 U.S. states (plus DC, etc.)…
6th – Discuss politics with family and friends (44%)
3rd – Participate in one or more non-electoral political activities (39%)
mid – Voter registration (71%) and turn-out (64%)
13th – Eat dinner with family and household members (91%)
Further…
As technology rapidly changes the landscape of social networks and norms, this report looks at the kinds of connectivity Californians have to their families, neighbors, and communities. In a recent essay that questioned the impact of internet-based social networks on social movements, Malcolm Gladwell speculates that although online connectivity makes it easy to proliferate ideas, the kind of collectivist action that was a hallmark of our Civil Rights Movement and other important social revolutions depends more on strong leadership and close, in-person relationships between movement participants. Whether or not Gladwell is correct, it is certainly true that our community relationships, news consumption, and methods of conceptualizing solutions are rapidly changing with the advent of new forms of communication. As Californians work to effect change in their communities, proliferation of information and forms of social interactions both will play a large role.
Over the last few years, the rate at which Americans report working with neighbors to improve the community has increased: 8.3% of Californians say they work with neighbors to improve the community, slightly below a national average of 8.8%.
In this measure of engagement, California ranks 33rd in the nation. On a less formal level, 13.8% of Californians exchange favors with neighbors a few times a week, while the average for the entire country is 15.9%. These informal actions are greatly affected by geography: Californians who live in rural communities are far more likely to regularly exchange favors (21.9%) than those in urban areas (11.9%).
An interesting take on Facebook…
This is a very interesting article (hat tip to Michel) on why Facebook (and for that matter other social media platforms too) want you to have more friends. In essence it is because more friends equals more activity which equals more content. Keeping the content coming is the key to a living social network. Like a shark, that must keep moving forwards to stay alive, social networks that start to run dry of content, start to die:
Online social networks are built on user-generated content. Without this content, these networks are the equivalent of dying blogs (or MySpace). That said, Facebook faces the (potentially impossible) task of keeping its users engaged and active. Account holders have lives outside of Facebook, what social scientists call opportunity costs, so these social networks need to incentivize participation short of paying people. What better way than to give us a large captive audience of acquaintances, colleagues, classmates, friends and family to share our content with.
Thanks to the thousands of local folks across 50 Vermont towns who make Front Porch Forum work with their participation, recruiting of friends, constructive feedback, and financial support. Through this year’s annual FPF supporting-member campaign, neighbors kicked in an amazing $18,000. These funds are already being plowed back into FPF to maintain, improve and expand our service in Vermont. Thank you!
For all who have asked, yes, we welcome contributions toward our 2010 $20k goal until Dec. 31…
http://frontporchforum.com/about/donate.php
Front Porch Forum
PO Box 64781
Burlington, VT 05406-4781
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more