Ghost of Midnight

Feelings lead to action

Richard Millington’s post today got me thinking…

Feelings provoke actions… Focus on making members feel more engaged, not act more engaged.

Many times a day, Front Porch Forum pilot members are moved to be more engaged in FPF… and, more importantly, many are move to be more engaged in their actual/non-virtual neighborhood.  This is often brought about by feelings elicited by an FPF posting from a neighbor.

Here are two key references from Millington…

You’ve probably come across the technographics ladder or the socialgraphics engagement pyramid. These categorize members by their actions. Lurkers are at the bottom, creators at the top. Sharing, reading, tagging are in-between.

First, the technographics ladder…

And the socialgraphics engagement pyramid…