Ghost of Midnight

Reaching beyond social media’s “Big Three”

Inman News columnist Gahlord Dewald posted a piece today aimed at real estate professionals about how they might make the most of social media tools.  This clip caught my eye…

… If you expand beyond the “Big Three” social media platforms of Facebook, Twitter and LinkedIn, you might find very specific platforms that align with your goals. For example, in Burlington, Vt., we have an awesome forum system called Front Porch Forum. This platform is highly targeted by neighborhood and operates via (wait for it …) e-mail.

Not what you might think of when you think super-new-cool technology. But FPF is a highly valued resource in our town. About 40 percent of the local population are members (and this is a college town). The neighbors talk about the neighborhood. Pretty relevant for a real estate professional.

Spending the time to locate active social media platforms that are topic-focused — to round out your me-focused Facebook-LinkedIn-Twitter participation — is a good idea…