Ghost of Midnight

Angie’s List: “We’re direct marketers at heart”

Among its many uses, people use Front Porch Forum to find and recommend plumbers and dentists and all sorts of services in between.  This leads others to ask… “oh, so FPF is like Angie’s List?”  Well, yes and no.  Yes, in that both FPF (in our one pilot city) and Angie’s List (in its 250 cities) will help you find a roofer.  And, no, in that we have different missions.

Front Porch Forum’s mission is to help neighbors connect and build community… and we do that by facilitating conversation among clearly identified nearby neighbors about all sorts of topics.

I don’t know Angie’s List’s mission, but here’s a quote from The Local Onliner today…

Angie Hicks, the co-founder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted that “we’re direct marketers at heart. If it doesn’t perform, it’s out.”