Greg Sterling writes today…
Where2GetIt has been around for a decade and is impressively self funded (VCs take note). Based in Southern California it’s a company that more people in the local space should know about. However the company has been relatively quiet about what it’s doing and where it’s going.
Where2GetIt started as a dealer locator service for retailers and manufacturers, hosting maps and directions that appear on their those third-party sites. But in the process of building out its services over time the company has developed a rich database of product inventory information in addition to business locations. In other words, it has a tremendously valuable body of information about where consumers can find products today in local stores. Among its customers are a host of “marquee” brands such as Office Depot…
But what caught my attention was Greg’s closing…
One of the other interesting things about this company is that it has built a business rather than the appearance of a business for the purpose of an acquisition, which is characteristic of so many “Web 2.0” companies of late.
Sounds good to me.
Posted in: Front Porch Forum, Local Search, Social Media
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more