Recently, Peter Krasilovsky noted in The Local Onliner that Backfence.com is finding success with it’s “hyper-local” online newspapers (content supplied by local volunteers). Backfence attracted a $3M investment over the last year and now is operating in 13 communities. Further…
Usage-wise, more than 10 percent of local residents in the site’s communities are logging on, and one percent are posting. “We don’t have as many posts as we’d like to have,” but the site has made real inroads in its communities, she says.
It’s a bit apples-to-oranges, but Front Porch Forum had 10% of Burlington, VT households on board within two months of launching… and for a tiny fraction of the investment. Our most successful neighborhoods have 80% of the households registered.
Also, on the issue of scale, The Local Onliner reports about Backfence…
One [lesson learned] is that a hyper-local site had better be scoped along hyper-local lines. “Arlington hasn’t done as well as Bethesda because it is a bigger area,” notes DeFife. “Arlington is actually (four) communities – Clarendon, Ballston, and North and South Arlington. It shows us what (is likely to) happen when we go into counties,” and that it important to keep the hyper-local focus.
If that’s “hyper-local” then I’m not sure how to describe Front Porch Forum’s target scale… micro-local?
Regardless, I’m fascinated to see the variety of approaches. Different strategies will work in different places.
Kevin Harris found an interesting item:
Here’s another take on the scale of neighbourhood, developed for work on children’s play:
‘Doorstep’ – 60m straight line distance from home (100m walking)
‘Neighbourhood’ – 260m straight line distance from home (400m walking)
‘Local’ – 600m straight line distance from home (1km walking)This comes from a presentation given by Issy Cole-Hamilton of Play England, at a recent Neighbourhoods Green seminar.
This deliniation is similar to what we’ve found in our work with Front Porch Forum:
1. Borrow a cup of sugar distance… homes within site. Maybe 20-30 households.
2. Your neighborhood… several blocks around you. Maybe 200-300 households.
3. Your side of town… an area, more than a neighborhood. Maybe 2,000-3,000 households.
Our service is aimed at the second level. We get folks who want us to make it work at the first or third levels… but that’s not what we’re designed for. Too small, and the forum doesn’t acheive a critical mass of users and the conversations dies out. Too large, and the sense of intimacy doesn’t occur.
FPF just launched an emergency feature to facilitate mutual aid among Vermonters and help communities support each other in recovering from the July 2023 floods.
View your region’s Disaster Response Board.
The board brings together in one place all disaster-related postings in a given county (or group of counties). Members have access to any county or counties where they currently have an FPF account.
To add a posting to this board, simply post to your local Forum. If your posting is related to disaster response, it will appear on the board shortly.
Cara in the Town of Halifax recently posted the following on her local Front Porch Forum when a neighbor suggested banning political speech on FPF. We love her perspective on this. Read on…
Some postings on FPF concern politics at every level – local (like the 5-person board discussion), state (Article 22) and national (names of parties). FPF *is* a place to have these discussions – there is, after all, a standard category called “election.”
The people in our small communities all share certain values – the ones that lead people who were born here to stay and that lead people who weren’t born here to make it their home.
But we don’t all share the same views, not by a long stretch. The value of FPF is that it makes it possible to find common ground and discover you like or respect people despite the fact that you may wildly disagree on issues.
That’s missing in so many parts of our lives. Let’s not strip it out of FPF, too.
I’ll recommend an episode of the podcast Revisionist History to illustrate the point. It’s hosted by Malcolm Gladwell (FN: If you don’t like him, no worries – I never did before either but it’s a terrific podcast, not glib like so much of his writing). The episode is called “When Will Met Grace” (FN: if you never liked the show, no worries – I never did either but the episode made me appreciate it). Gladwell notes that the show was hated by ultra conservatives and ultra progressives alike. But the show was on one of the four TV networks we all watched, and that resulted in it having a demonstrably moderating effect on private lives and on the national conversation.
Unfortunately, it’s so easy to avoid these days. Nowadays, people think they’re achieving that same goal by watching both Fox News and MSNBC, or reading the Wall Street Journal and the Washington Post. But consuming two extremes isn’t the same as consuming something shared in the middle.
That’s why I love FPF. It doesn’t permit anonymous posts. It’s limited to folks who have planted themselves in a small geographic area. And, most importantly, it caters to everything from lost cats to roofer recommendations to crime reports to asking for help to stack wood to, yes, politics. I like that it’s everything – because in that way, it has the capacity to have a moderating effect on all of our lives in all sorts of ways. I know for a fact that it’s helped me forge a sense of connection and community with people I wouldn’t otherwise have had an opportunity to meet or know if we all veered off into our political silos. Knowing that we have such wildly divergent views on things is important because it’s part of what makes the connection so valuable and ultimately, gives me hope.
We can only control our own conduct. If I don’t jibe with a particular person in the community or with certain views and it bothers me to see some posts? The answer isn’t to tell people to be quiet. The answer is for me to decide I don’t want to listen. But I do listen and I know from personal experience that my world is richer as a result.
I hope everyone will feel free to keep posting and keep all of these conversations going. I agree there’s no room here for hateful political or personal attacks, but just because a view is expressed that one doesn’t agree with doesn’t make it hateful.
Front Porch Forum takes our members’ privacy seriously. When members post to their Forum, they know that what they write will be visible only to the members of their own FPF and of immediate neighboring Forums. This allows members to engage freely in conversation about local issues, which is central to FPF’s community-building mission.
There are a few situations, though, where it might make sense for members’ postings to be more broadly visible. One of these is when a member recommends a local business or nonprofit on their Forum. Recommendations on FPF are an important resource for our members, and making them more broadly available helps support the nearly 12,000 local businesses and nonprofits that are members of FPF.
With this in mind, FPF recently launched a new feature: Recommendation postings for businesses or nonprofits now show up on the business or nonprofit’s listing in FPF’s Community Directory! Those postings are visible to any FPF member who views that listing, even if they aren’t a member of the Forum where the recommendation originated.
So if you are a business owner or nonprofit leader, ask your customers and supporters to post a recommendation for you on their Forum. (While you’re at it, ask them to “favorite” your listing as well!) When it shows up on your Directory listing, FPF’s 220,000 members all over Vermont will be able to see how much FPF members value what you do!
Front Porch Forum is a Vermont public benefit corporation. To that end, our social mission (aka public benefit) is front and center in all our work.
Each year, per state law, we publish a report about our progress in helping neighbors connect and build community in our territory.
Take a look on our About Us page or find the report right here. Feedback is always welcome.
More neighbors are talking about voting, ballot issues, and local concerns in the weeks leading up to Town Meeting Day. New candidates and incumbents are sharing their platforms too. While some members say it can feel like a lot of content (often heated!), consider what this member in Springfield, VT, shared recently on her Front Porch Forum…
“While I’ve posted numerous times over the last couple of years looking for referrals for home improvement projects—and gotten great tips—how cool is it that FPF has become a place to learn about community issues and the people putting themselves out there to make a difference!“
“I don’t have time to call five different candidates to ask how they feel about one issue or another in Springfield schools. In a town without a newspaper, I appreciate the back and forth on FPF and opportunity to learn from the candidates themselves and from community members who support one person or another.” • Kelly in Springfield
See more examples of Vermonters appreciating FPF during election season.
Learn more about FPF Paid Campaign Postings here.
The Aspen Institute just issued its Commission for Information Disorder final report. We’re humbled to see Front Porch Forum recognized among a short list of approaches that are making real progress instead of feeding the spread of disinformation. The commission includes celebrities like Craig Newmark, Katie Couric and Prince Harry, along with an array of national experts.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more