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Ghost of Midnight

… about neighbors, community and Front Porch Forum

Mega Local Sites in the News

CitySquares in Boston and beyond says business is good with advertisers’ coupons being hot.

Citysearch rebuilt its site. “Elements of the revamp include a more intuitive interface, an embrace of social media, a major focus on video, some new twists in mobile, and the development of a full-fledged local ad and content network that offers an alternative to Google’s dominant position.” Local Onliner

Service Magic is doing very well, despite the general economic conditions.  Co-founder Rodney Rice’s “6 Keys to Success in Local Services” via Andrew Shotland:

  1. Build supply before demand
  2. Choose the right vertical focus/right branding
  3. Execute as a service business, not a dot com (too true)
  4. Control customer acquisition costs – apply real business metrics
  5. Utilize technologies that make sense now – not in 3, 5 or 10 years
  6. Focus on yourself, not the competition (the best advice ever)

Angie’s List took in more VC money recently, bringing it’s total raised to about $66 million.  And Shotland reports Angie Hicks saying “The biggest competitor in the space is ‘your next door neighbor.’”  Interesting.  In this light, Angie’s List offers another way to buy your way out of something you just can’t find the time to do… get to know the neighbors and have conversations with them.  Front Porch Forum, on the other hand, is free and uses things like plumber recommendations among clearly identified nearby neighbors as a way to help connect neighbors and lead toward more vital communities.

And again from Shotland

The thing I love the most about both Angie’s and Rodney’s talks is that they are both very much outside the local search/Silicon Valley community in some ways (well Angie did raise a bunch of $ from VCs and Rodney did sell out to IAC, but besides that), but they are both incredibly successful.

Posted in: Community Building, Coupons, Front Porch Forum, Local Online, Local Reviews, Local Search, Neighborhood, Peer Reviews, Small Business Advertising, Social Media


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