Monthly Archives: September 2007

Neighborhood Lost and Found

Posted on Saturday, September 22, 2007 by No comments yet

Just heard from Greg in the ONE East Neighborhood Forum…

Another Front Porch Forum success story. A pair of my sunglasses, stolen from my car, recovered by my next door neighbor, linked via FPF! The glasses were bifocal, worth about $90 and relatively new.

Free pass for neighbors

Posted on Saturday, September 22, 2007 by No comments yet

The chair of the board of a well known Vermont attraction just made a lovely offer to the folks on her neighborhood’s forum… send her a note and she’ll provide a free pass. As she put it…

Just forum hoodies, please, not everyone you know because I can only manage so much!

Yet another new use of Front Porch Forum.

Neighbors and Times of Need

Posted on Friday, September 21, 2007 by No comments yet

Here’s Wendy’s post today on the North Winooski Neighborhood Forum, titled “Casseroles”…

My dad is nearing death. His breath is labored, he is heavily drugged to keep him out of pain. We sit with him not knowing if this is the last breath. My dad was diagnosed with ALS a year ago. He moved to Essex Ctr. first of August to live in my sister’s back yard. My mother, although she knew this disease is fatal, is just now realizing how true that is. We could argue which is better- for dad to have died from a heart attack or to suffer slowly, giving us time to say goodbye. There would be no right or wrong answers.

At one time in America, neighbors rallied with casseroles when a family suffered. Perhaps they knew too much of each other’s business. But they did draw in to let the family know that even if it was just baked macaroni and cheese, they were being thought of. My church will do this. But my mom? Well she and my sister’s family haven’t gotten to know the neighbors yet. And Mom hasn’t found a church here. My sister is in between churches. There are holes in our lives. How many of us today know our neighbor well enough to rejoice in the birth of a child, or death of a parent? How many of us have worked at not knowing our neighbor- so we could just mind our own business?

I’m not begging for casseroles. Just throwing out a little insight…

UPDATE:  A response from the same neighborhood forum:

Dear Wendy – I am sorry to hear about your Dad, my father died last March 1st so I understand what your going through.

I also wanted to say amen to your comments on getting to know your neighbors.  These things don’t seem to happen much at all these days, I was born and raised in central VT but moved away, I have lived in a few different states coming back to vt every now and then, almost 5 years ago I lived in IL and returned to VT last Jan. to Winooski.  I have been here 9 months and I have found it more difficult ( not just here but other places I have lived) to meet the neighbors, it seems we are a busy people. with all these appliances to make our lives easier and simpler and to free up time it seems has produced the opposite effect.. Our work loads are heavy and our free time ( even time we should be setting aside for family) seems to be diminishing.  I joined this group a few months ago and sent in a little introduction of myself to this group and got zero reply, no welcome ( other then the ” welcome bot”).  I also started going to a church in Williston, the people are friendly but I have yet to make real friends, and that takes time, I have some phone numbers of people from there and have called them to chat about spiritual things, things going on in the church etc.

I have also introduced myself to my neighbors and greeted them as I go in and out to work or church or whatever.  There does indeed seem to be little interest in getting to know one other.

We are a busy people,  I would encourage you to take your mother and your sister by the hand and introduce them to your friends and your neighbors, take them to your church ( if you go and if you don’t offer to pick a church and go with them),  Also, if you would like to meet a new neighbor, send me a private email and I will send you my phone number and we can get together some weekend afternoon and have coffee and get to know each other, and bring your mom and sister. That goes for anyone in this neighborhood forum.

It was nice talking to you via this forum 🙂
Nancy

Local Online Done Right: Delivering the goods while connecting with neighbors

Posted on Thursday, September 20, 2007 by No comments yet

Matthew Berk writes at LocalPoint today about a kind of neighborhood email list that serves him well…

I have been ardent subscribers to the “Queen Anne Moms” mailing list (http://groups.yahoo.com/group/QueenAnneMoms/). It’s a fantastic miscellany of questions and perspectives on everything local–including but not exclusive of parenting issues–everything from when to discontinue the binky, to which contractors do great work, to updates on area crime, all right in our in boxes every day.

He then steps through an example of using the list to find contractors, get news, seek advice, etc…

Now, this long-winded anecdote brings me to one of the often under emphasized elements of a great local experience online: connecting people who live in the same community and who share many of the same priorities, values, and needs.

Put another way, we could have addressed these same needs through completely different online channels, ranging from the Internet to local TV and radio… But in this case, by leveraging the list and our community, we not only solved for our immediate needs, but we connected with people in our neighborhood.

The valuable work of connecting neighbors is not merely the stuff of “social networking”, but is really about folding local data, information and content back on real people, living in the real world.

These connections, which can be fostered not only by email lists, are the basis for what Greg Sterling has recently argued (see “What People Don’t Get About Local“) is really the entire value proposition of the local space: the reach of the online into the fabric of the real, where we spend the great bulk of our time, money, and sentiment.

To succeed, every locally-oriented product needs to learn how to reach out in these ways and to forge connections online that have lasting effects in our offline lives. Baking these qualities into a product is a tough challenge, but then, so is being a great neighbor…

Well said.  This is what Front Porch Forum is doing in spades in our pilot city.

“Local swallows the internet”

Posted on Thursday, September 20, 2007 by No comments yet

From Greg Sterling

… from a consumer perspective local swallows the Internet. As I tried to explain: Local is actually the biggest thing on the Internet because it’s really about offline transactions. It’s about people using the Internet as a research tool and then buying or transacting in local stores (be they mom and pops or big boxes) or with local service businesses.

Local is about where the money is changing hands. E-commerce is a niche (in terms of relative dollar value [4% of US retail]). Local is also about solving the “last mile problem” of search — getting people from their research online to the cash register (or its equivalent) in the real world.

Case in point, Greg also reports that Zillow.com just raised $30M in another round of investment. Huge sums of money pumping into local online.

UPDATE:  The Local Onliner has more about the Zillow deal…

Zillow has landed $30 million in new financing, which comes on top of the $57 million already raised. The new round values the 155 employee “Z-estimate” provider at $350 million, according to reporting by Rebecca Buckman at The Wall Street Journal.

Web trumps sex for one in five

Posted on Thursday, September 20, 2007 by No comments yet

Oh dear. From Belinda Goldsmith’s Reuters article yesterday…

The poll, released on Wednesday, found the use of cell phones and the Internet were becoming more and more an essential part of life with 48 percent of respondents agreeing they felt something important was missing without Internet access.

More than a quarter of respondents — or 28 percent — admitted spending less time socializing face-to-face with peers because of the amount of time they spend online.

It also found that 20 percent said they spend less time having sex because they are online.

Cell phones won out over television in a question asking which device people couldn’t go without but the Internet trumped all, regarded as the most necessary.

“It is taking away from offline activities, among them having sex, socializing face-to-face, watching TV and reading newspapers and magazines. It cuts into that share,” said Mack [Ann Mack of JWT who conducted the survey].

This is just the kind of thing Front Porch Forum is designed to counter. FPF members frequently report spending MORE face-to-face time with neighbors because of the service. FPF is an odd dot.com in that we want our members to shut down the computer and go outside. FPF postings are seeds planted in communities (real, not virtual). The harvest from this planting is usually offline, on the sidewalk, over the back fence, on the front porch.

Martha Tormey: Is you a girl?

Posted on Thursday, September 20, 2007 by No comments yet

Martha is funny.  I still laugh thinking of some of the bits in her first show.  She just posted this on her neighborhood’s Front Porch Forum and I see it spreading to other neighborhood forums.

Hey! I am very excited and proud to announce that my second solo standup comedy show will premier on Saturday, October 6th at Waterfront Theatre [Burlington, VT]. It’ll be a great night – Mike Robideau (winner of last year’s Comedy Battle) will open. Tickets are available through the Flynn at 86-flynn or online at http://www.flynntix.org. Hope you can make it.

Friday is Pieday

Posted on Wednesday, September 19, 2007 by No comments yet

I’ve gotta get out to Jericho!   Posted by Dave Eaton on the Jericho Corners Neighborhood Forum

Yes!   Sue Eaton is reviving her practice of prior years by offering scrumptious, fresh baked apple pies at Dulcie’s Legacies, 132 Vermont Rte 15 in Jericho, VT.   Pies can be ordered for  pick-up on Friday.   Or stop by and take your chances on remaining inventory.

Orders will be taken for apple, mince and pumpkin for the holidays.

The price is $15 for a 10″ pie in an aluminum pan or $20 in a deep glass pie plate including a $5 deposit on the dish for a green option.   (You can keep the dish or return it for refund or credit on a re-order).

Call Sue Eaton at Dulcie’s Legacies at 899-5054.   Watch for the flying pantaloon flag, a legacy from Dulcie. Remember, FRIDAY is PIEDAY!

Local play uses netroots to fill seats

Posted on Wednesday, September 19, 2007 by 1 comment

Pamela Polston writes in this week’s Seven Days about the innovative marketing effort underway for the homegrown play American Machine

Word-of-mouth is potent advertising for everyone from plumbers to playwrights. James Lantz happens to be one of the latter — his latest work, American Machine, opens next Tuesday at the FlynnSpace. But Lantz is not relying on the old-fashioned, no-tech kind of word spreading. In what may be a first-of-its-kind marketing approach — at least ’round these parts — the Burlington writer has been covering his electronic bases. Besides the play’s website, Lantz maintains an American Machine blog and e-newletter. The Flynn — which co-commissioned the work — follows the play’s progress on its blog. Neighbors and friends around Burlington are posting notices in support of the play on their Front Porch Forums(in part because opening night is a benefit for the Burlington Schools Food Project). And FPF founder Michael Wood-Lewis touts the play on his blog, called Ghost of Midnight, where Lantz reciprocates with a rave about Front Porch Forum.

That’s not all. Lantz has planned a special “Bloggers Night” — September 27 — when “we’re going to invite about 20 of Burlington’s bloggers to this show gratis,” says a recent post. “The only thing that we ask in return is that our bloggers do what they do best: blog about what they saw.”

The playwright, whose previous work was last year’s The Bus, is careful to note that the bloggers can say whatever they want about the play. But whether thumbs go up or down, there is no denying that Lantz’s grassroots — techroots? — approach is creative. In a Google search for “American Machine, the play,” Wood-Lewis’ blog entry actually comes up first. (Ironically, www.americanmachinetheplay.com is eighth on the list.)

Facebook Fakers?

Posted on Wednesday, September 19, 2007 by No comments yet

Andrew Orlowski takes Facebook to task today, saying its “marketing goldmine may be crock of shite.”

Thirty-one per cent of users of social networking services enter false information into the sites to protect their identity, according to Emedia.

Much of the hype surrounding Facebook – and it’s tipped to be the biggest tech IPO since Google – is founded on its ability to monetise those 150 million users. For if at the cold, cold heart of Web 2.0 is a data collection and warehousing exercise, then Facebook has the most valuable database outside the Googleplex. Evidently lots of marketers agree – and activity around the Facebook API is frenetic today.

But what if that information is worthless?

It depends on what you’re trying to do with it. If you’re selling tangibles directly – such as concert tickets or photo prints – it’s like shooting fish in a barrel. For example, iLike boasts 850,000-odd users for its widget which lets you see what concerts friends are going to, then offers you the chance to buy tickets. TicketMaster is an investor to the tune of $15m, and must be one of the best investments it’s made. As a retail channel, social networking sites are good, as long as the audience is there.

But if you’re looking for “market intelligence”, then you’re going to be sorely disappointed. The web can tell us what we already know, the bleeding obvious – people get more drunk at weekends, for example, or talk about Harry Potter books more frequently when there’s a new Harry Potter book out. But if you want to infer anything more sophisticated, the Hive Mind is no help at all.