Ghost of Midnight

… about neighbors, community and Front Porch Forum

Online Ad Spending Ramping Up

Posted on Thursday, August 30, 2007 by No comments yet

Greg Sterling reports today about two spending forecasts for online geotargeted advertising.

eMarketer
2006 $2.1B
2011 $7.8B
30.0% annual growth

VSS
2006 $6.4B
2011 $19.2B
24.6% annual growth

I don’t know why the two estimates differ as much as they do. However, they both show a sizable industry getting bigger. I take this as encouraging news for Front Porch Forum, with it’s neighborhood-specific focus.

Posted in: Front Porch Forum, Local Online, Small Business Advertising


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