Patrick Kitano at Streetfight.com comments on that news, along with Nextdoor, Outside.in, Topix, and Facebook today… an interesting piece.

Indeed, the “neighbor conversation” online space is heating up tremendously, with at least a couple dozen start-ups and digital media giants trying to crack the code of neighborhood-level traction.

Three out of five Burlington, VT households connect with their neighbors through our offering, FrontPorchForum.com.  Amazingly, in 2011 HALF of them posted.

Most of us want to be more  connected to the people and place around where we live… this is a huge opportunity.

Will they get traction?  Will they generate significant revenue?  To the first point, many efforts in this space seem a mile wide and an inch deep with broad reach and little traction.  To the second… in Nextdoor’s case, they’re not trying yet.

This is in stark contrast to Front Porch Forum which has incredible particpation, albeit in a single region.  Half of Vermont’s largest city participates in FPF.  And they aren’t just lurkers.  Whereas much of social media content is provided by a slim 1-10% of users, on FPF a majority of our members speak up… and the tone is consistently neighborly.  Also, we’re seeing great results with our recently launched neighborhood-specific advertising system for local businesses.

Front Porch Forum has given me information, income, and, best of all, the first real feeling of connection to this town after living here for 22 years!

- Anne Howland, Middlesex, VT, FPF member

Commentary about the Nextdoor launch…

• New York Times
• All Things D
• Gigaom
• Screenwerk

This is further evidence of the “neighbor connect” online space heating up.  In the past year, I’m aware of at least two dozen significant start-ups focused on facilitating conversation among people who live near each other.  Some, like Localocracy, aim at niches (local ballot issues and related), while others intend to promote a general sense of community.

Huffington Post/AOL joins MSNBC.com, which acquired EveryBlock.com last year, in this space, as well as many other new VC-backed and boot-strapped entrants. Most start-ups in this area appear to be strong on tech and weak on traction.  That is, they can crank out the code, but few people actually show up and use their product.  To make matters worse, many attempt to open up everywhere all at once.  As a friend said… “a mile wide and an inch deep.”

Front Porch Forum is an established leader in this space, with amazing traction in our state.  More than half of our primary city participates.  In another FPF town, 75% of members post… much higher than the 1-10% seen on many social sites.  And the member success stories flow through FPF faster than we can write them down.  People use FPF to reduce crime, find jobs, give away baby gear, reunite with lost pets, recommend roofers, debate ballot measures, call city hall on the carpet, and much more.

With our new web application recently launched, we look forward to bringing Front Porch Forum to communities far and wide.

http://frontporchforum.com/supporting-members

Every year, members like you help fuel FPF so that we can continue to help neighbors connect and build community.  More than 30,000 local households have joined and shared hundreds of thousands of postings with their neighbors through FPF!

Whether it’s flood recovery efforts, group yard sales, car break-ins, sharing perennials, election debates, block parties, town notices, or other topics, our small band of committed staff work day and night to keep this all going.

If you enjoy and value Front Porch Forum, please become a supporting member today at:

http://frontporchforum.com/supporting-members

Your contribution is critical to keeping FPF going strong — and will be enormously appreciated. We look forward to serving you and your neighbors in the coming year.

Your FPF team,
Michael, Nina, Linda, Jamie, Lynn, Gisele, Jeff, Regina, Suzie, and Jan

P.S.  We also accept checks, payable to…
Front Porch Forum
PO Box 64781
Burlington, VT 05406-4781
802-540-0069

FPF is not a charity and contributions are not tax deductible.  Ad sales to local businesses cover part of our expenses, and your supporting-member contributions help close the gap.

What I want to answer with this post (long though it may be) is:

• Why did Web 2.0 emerge and are there any lessons to be gained about the future? [cheap accessible digital hardware]
• Why did Twitter emerge despite Facebook’s dominance? [asymmetry, real-time, curated RSS / link-sharing]
• Why did MySpace lose to Facebook & what can Twitter learn from this? [encouraging an open platform where 3rd parties can make lots of money]
• Does Facebook have a permanent dominance of the future given their 500m users? [chuckle. ask microsoft, aol/time warner & google]
• What are the big trends that will drive the next phase of social networks? [mobile, locations, layering of services, data management, portability & more]

An excellent piece… worth the whole read.  Shortened version here… and full version here.

Small start-ups simply post to their nearby neighbors letting folks know that they are open for business.  Other companies purchase advertising.  Nonprofits often ask their supporters to post event announcements, each on his/her own FPF neighborhood forum.  Local institutions and municipalities are buying subscriptions that provide access to their area neighborhood forums.

And, of course, neighbor-to-neighborhood recommendations flow through FPF at a rapid rate… plumbers, roofers, mechanics, dentists, arborists, snow plow kings, and on and on.  People like to ask their neighbors and FPF helps that to happen easily and with lots and lots of nearby neighbors all at once.

FPF staff are available to speak with business groups about all this.  Indeed, we addressed the Burlington Referral Organization this morning.  Tomorrow we’ll be at the CEDO Winter Business Fair.  We’ve enjoyed sharing our message with several Chamber of Commerce groups, Rotary, VBSR, business school classes, leadership institutes, and more.

Here’s a note about the Feb. 11 business fair in Burlington.

From its founder…

EveryBlock has been acquired by MSNBC.com

From the Local Onliner…

While the site takes a unique approach, it is poised to compete with other hyperlocal sites such as Outside.in, Topix.net, Placeblogger and Patch.com (acquired by AOL this summer for $10 million).

From TechCrunch…

EveryBlock currently covers only about 15 cities in the U.S. and comScore estimates its U.S. audience to be only 143,000 unique visitors a month (July, 2009). In contrast, competitor Outside.in attracts 800,000 unique visitors in the U.S. These are relatively small numbers, but these services do a good job of collecting neighborhood news without the expense of actually reporting it.

From Kara Swisher…

MSNBC.com–a joint venture of Microsoft (MSFT) and GE (GE) unit NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston, sources said.

In June, Time Warner (TWX) online unit AOL paid about $10 million to buy Patch Media.

The New York-based start-up is a platform that does deeply localized coverage of communities on a range of topics, from announcements to news to events to obituaries. It is aimed at competing with local newspapers and other media.

EveryBlock takes a slightly different approach, scouring a mass of publicly available data in a variety of U.S. cities from a variety of public records–such as crime stats, building permits and restaurant inspections–and reassembling them into more comprehensible and geographically relevant news feeds, depending on what a user asks for.

And we’ve been asking the same question as Gotham Gazette…

… anyone familiar with the Knight News Challenge knows about Knight’s open source requirement: projects developed with Knight funding must be released under an open source license — it is one of the terms of funding. EveryBlock released their source code a few months ago, but Biella Coleman posed an excellent question

“Since the code is under a GPL3, doesn’t MSNBC.com have to also keep it under the same license if modified? Or can they take the code base since Everyblock is a web-based service?”

… And, James Vasile at Hacker Visions has an answer. It is a complex answer, and worth a read. Loosely? The holder of the copyright is not necessarily bound by the license a project was released under.

… internet activities like the Front Porch Forum are direct competitors to community newspapers…

… subsidizing these forums and spreading their access is hastening the demise of [community newspapers]…

… you enable the neighborhoods to believe that news of their community is being covered by the siting of trash being dumped on the side of the road, or of a neighbor who attended a meeting and reported on the one item of real interest to them…

What happens with these types of forums is news is filtered out to the community by those with an agenda. School boards or planning commissions, for example, could designate a member of the board to write the report of the meeting and put it on the forum. The potential to have that report cover what the board wants and how it wants is huge, and it is not, in the end, in the public’s best interest in cases that may be controversial. (Given, that much of the news coming out of such meetings is not controversial and such reports could be unbiased and with no consequence.) But in cases that are controversial, how is the community best served if what happens is that Front Porch leads readers to believe they don’t need the local paper except on those few occasions of controversy. That is, they cancel their subscription and only buy it at the store on those weeks when a professional reporter comes to town to report important issues. That type of thinking, of course, hurts circulation and undermines the advertising base.

… activities like these are no small threats to community newspapers…

… you might reconsider how to carry on this part of your mission. Partnering with the local paper may be one way to do that.

Here’s my response…

Small town community newspapers are crucial to local civic health.  And many of these newspapers face a dire future.  This should be a big concern for anyone focused on local social capital and civic engagement.  It’s one of the reasons I’m working on Front Porch Forum.  You should be congratulated for your forward thinking in this area.  I would be interested in seeing innovative proposals from community newspapers for new sustainable business models to support local journalism.

Front Porch Forum’s mission is to help neighbors connect and build community.  Any sharing of news among neighbors is incidental… it’s one of many things that neighbors do when they have access to an easy communication channel.  We don’t directly compete with newspapers, we help and complement them.

In fact, in Chittenden County, news stories bubble up out of neighborhood conversations on FPF.  In dozens of cases, The Burlington Free Press, Seven Days, WCAX, VPR and others have used Front Porch Forum to get leads for their news stories.  We’re happy to play this role (assuming proper attribution).

And forward thinking newspapers use FPF to attract more readers.  For example, Seven Days has been running weekly messages on FPF about its stories drawing significant traffic to its website.

Further, many of our subscribers travel an arc from (1) getting direct results from postings (e.g., found lost cat, gave away a stroller), to (2) feeling more a part of their community due to these interactions and routine reading of neighbors’ postings, to (3) increased involvement in the civic life of their town (e.g., volunteering at Green Up Day, serving on a committee).  This heightened sense of what’s going on in the neighborhood leads to people being more tuned into local issues… thus FPF helps nurture an environment loaded with more potential readers of the local newspaper.  It’s up to the each newspaper to capitalize on this opportunity.

For example, in Burlington’s New North End, past monthly Neighborhood Planning Assembly meetings typically drew five or six people, in addition to the committee members.  Once the committee started using FPF, attendance ballooned to 50 or 60.  This wasn’t just because FPF was a better way to announce the meetings, rather it’s been the regular neighborhood-level discussions stirred up via FPF that have increase awareness and interest in local issues.  So when the meeting is announced, many people are tuned in and caring enough to show up and participate.

We’d be thrilled if one of Burlington’s newspapers approached us with ideas for tying into this exciting development.  Perhaps we could even work up a proposal and seek funding together.

The decline of the newspaper industry is closely tracked and widely discussed.  Here’s one such recent piece that warrants careful reading.

Here are some other respected resources about the upheaval in the newspaper business…

• http://citmedia.org/blog (spoke at UVM recently)
• http://www.buzzmachine.com
• http://www.yelvington.com
• http://recoveringjournalist.typepad.com/recovering_journalist

Many factors contribute to the current status of the newspaper industry, including past business decisions, the current economy, volatile changes in the advertising world, the effect of the internet, participatory and decentralized journalism, etc… suffice to say, it’s complex and the sea change underway now has been a long time coming.  It’s hard to imagine that supporting a small local civic-engagement dot.com experiment has much of a role in this larger, centuries-running drama of the American newspaper.

The newspaper publisher appears to have some misconceptions of how Front Porch Forum works.  FPF is open to all residents of its service region, those with agendas (of any stripe) and those without.  It’s a discussion among clearly identified nearby neighbors about topics of their choosing… like a block party with name tags.  Newspapers, on the other hand, bring their own agenda, determine the topics, and limit who can speak.

While some FPF members may quit their local newspaper subscriptions, as he suggests, that’s not our intent.  If that happens, I submit it has more to do with the readers’ perceived value of the newspaper than with FPF.

Finally, we’re humbled by the recognition and awards from the following organizations bestowed on Front Porch Forum for its cutting edge work in building social capital and civic engagement, including…

• American Press Institute
• Wall Street Journal
• Morning Edition
• PBS
• John S. and James L. Knight Foundation
• Harvard’s Berkman Center for Internet and Society
• Personal Democracy Forum
• Case Foundation
• Sunlight Foundation
• National Night Out
• PlaceMatters
• Action Coalition for Media Education
• Snelling Center for Government
• Orton Family Foundation

Thanks for the opportunity to comment on this subject and I’d be glad to continue the conversation with you, newspaper folks, or others.  I have much to learn and remain openminded and flexible.

I’m thrilled to be leading a session with a great panel.  We aim to draw a knowledgeable and questioning crowd to assure a lively discussion.  Register here.

Weathering the Recession: New Tools for Vermont Businesses
Amy Kirschner, Vermont Sustainable Exchange
Jesse McDougall, Chelsea Green Publishing
Glenn McRae, Intervale Center’s Food Hub Program
Linda Rossi, Vermont Small Business Development Center
moderator: Michael Wood-Lewis, Front Porch Forum
The economic downturn sweeping the globe is not sparing the Vermont business sector. However, small and micro businesses in Vermont are far from powerless in the face of this recession. An emerging crop of new tools, many of them internet-based and developed by Vermonters, are providing new ways to cut costs, generate revenue, form partnerships, raise capital and weather these tight times. You’ll hear about services that match workers and jobs, buyers and sellers, and barter partners; give away unwanted inventory; raise capital; and more. Join the discussion, and take away concepts and tips for keeping up and getting ahead.

Forbes: “The Watch List: Meetup.com. The bartering economy will expand. Local social networking communities will continue to thrive and help people connect to information, resources, ideas and employees. Meetup.com groups will be at the center of the burgeoning part of the economy. Entrepreneurs will tap these groups for goods and services and to form new partnerships.” (Maureen Farrell via Greg)

We certainly see high volumes of business being done through Front Porch Forum… and it seems to be increasing as the national economy sours.