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Category Archives: Small Business Advertising




Robots, kids, classes and FPF

Christine at Robots 4 Kids 2 just shared the good news about their recent round of classes…

“Our classes filled in 2 days so that’s fantastic. We will definitely advertise again with Front Porch Forum.”

If you’re interested in advertising your Vermont business across many FPFs, please contact with ample lead time… space does sell out.




Campaigns, Businesses and Nonprofits put FPF to work

#BTV #VT – 45,000 Vermont households participate in their Front Porch Forum now.  Use FPF advertising and campaign postings to place your message into neighborhood conversations.

“Front Porch Forum is the finest tool ever invented for speaking directly to your constituents, or to potential voters.  It’s direct, it’s personal, and it’s increasingly powerful as more and more homes come online.  Where I used it in my last election, my vote totals visibly increased, because it’s less a form of advertising and more a kind of conversation — and that’s the way we should be doing campaigns in Vermont.”
– Philip Baruth, Vermont Senate Majority Leader

“We just conducted a survey, seeking respondents through many local news channels.  Our Front Porch Forum campaign outperformed every other link by a huge margin!  So huge in fact, that we needed to retool our workflow to manage the high number of FPF-generated responses.  Front Porch Forum is amazing!  It will always be an integral part of our  ongoing community outreach effort.”
– Cal Workman, Greater Burlington YMCA

“We book with FPF because we feel it’s a great, cost-effective way to reach local consumers who are actively engaged with their communities and looking to support local businesses/organizations.”
– Elisa Garcia-Rey, Karen Fahey Advertising

 

“There is no doubt that Front Porch Forum was immensely helpful in making this year’s conference our most successful event ever.”
– Charlie Brooks, 15th Annual Vermont Breast Cancer Conference


Local Online Advertising to Grow 31%

From Greg Sterling

Borrell Associates has released its 2013 Local Advertising Outlook report. There’s a lot in the document. However for the purposes of this post the headline is: Local online advertising projected to grow 31% from $18.7 billion in 2012 to $24.5 billion in 2013.


Word-of-Mouth primary driver of local business

#VT - Need a recommendation for a plumber?  Best burrito in town?  Slate roof repair?  People turn to Front Porch Forum again and again in our coverage area.  Now a new study offers some insight (below).  People use FPF to get a recommendation from a neighbor, to read reviews in the archives, and to see the ads from our local sponsors.  FPF is word-of-mouth accelerator for local businesses.

A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior.

The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague. 30% are primarily motivated by daily deals, 15% after seeing a locally or behaviorally targeted advertisement, and 12% after reading a positive review about the merchant online. The poll was conducted on behalf of Street Fight by third-party opinions platform Toluna QuickSurveys.

Are you more likely to shop at a local business after…


Good to hear…

#VT – Front Porch Forum is one of the best outreach formats we have … well worth the money!” Cassandra Brush, CVSWMD.