#VT - Gotta love it! Click local! From a new FPF advertiser today…
We are getting more hits to our website from Front Porch Forum than from Google at this point!
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Category Archives: Small Business Advertising
FPF is hiring!
#BTV #VT - Front Porch Forum is seeking an experienced sales rep. to join our growing team: http://bit.ly/FPFsalesopening
Local businesses buying lots of social media advertising
eMarketer predicts that U.S. marketers will spend $3 billion on advertising on social media in 2011…
With a great portion of that flowing to Facebook…
And most of that ad money seems to be coming from small and medium-size businesses. From Greg Sterling…
AdAge reports and rounds up some of the Facebook ad revenues data that have come out in the wake of the Goldman investment in the social network. However here’s the interesting part of the article:
[W]hat is surprising is the majority of revenue, 60% or $1.12 billion, was earned from smaller companies in 2010, those more likely to be using self-serve tools rather than work through a media agency. That’s greater than the $740 million coming from major marketers like Coke, P&G or Match.com.
Local small and medium-size businesses continue to snap up Front Porch Forum advertising space. Many are repeat customers, eager to reach FPF’s active audience of neighbors.
Newspaper ad spending tumbling… Online ad revenue ascending
Greg Sterling’s post today provided food for thought about online advertising…
U.S. newspapers are indeed in deep financial straights. Here’s a chart from Newspaper Association of America data…
U.S. newspaper revenue from classified, local and national ads are all contracting rapidly, while their income from online ad sales is still tiny in comparison. Total ad sales in 2006 was about $49 billion and in 2009… $27 billion. Wow. U.S. newspaper online ad sales has held at about $3 billion for the past four years.
However, stepping away from newspapers for a moment, online advertising overall is growing impressively. Charts from eMarketer project U.S. digital ad spending raising steadily at 10-14% from 2009 to 2014. Newspapers’ slice of that $25 billion pie is relatively narrow… only about $3 billion.
Will online ad spending continue to climb at this rate? Will it come at the further expense of newspaper ad spending? Does this Harris poll offer a clue?
People tell us they read the ads on Front Porch Forum… and our sponsors keep buying the space. Hard to know where this is all headed… but I do know that we get lots of businesses knocking on our door.