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Category Archives: Knight Foundation


How to get your event on the family calendar

Thanks to local bookstore owner superstar Josie Leavitt for her recent Publishers Weekly blog posting.  In part…

… the family calendar is king. If an event makes it on the family calendar, then it’s verycalendarlikely folks will actually come and not just think about going. The family calendar runs the lives of everyone I know…

In less than two hours last night we had upwards of 12 people RSVP for an event with parenting expert Vicki Hoefle. We did not run an ad, nor did we do a radio spot. In fact, we spent no money at all. All we did was write up a modified press release for the event and post it on our local Front Porch Forum

Read the full piece here.  And check out The Flying Pig Bookstore in Shelburne, VT.