#VT – Need a recommendation for a plumber? Best burrito in town? Slate roof repair? People turn to Front Porch Forum again and again in our coverage area. Now a new study offers some insight (below). People use FPF to get a recommendation from a neighbor, to read reviews in the archives, and to see the ads from our local sponsors. FPF is word-of-mouth accelerator for local businesses.
A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior.
The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague. 30% are primarily motivated by daily deals, 15% after seeing a locally or behaviorally targeted advertisement, and 12% after reading a positive review about the merchant online. The poll was conducted on behalf of Street Fight by third-party opinions platform Toluna QuickSurveys.
Are you more likely to shop at a local business after…