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Ghost of Midnight

… about neighbors, community and Front Porch Forum

AOL acquires Outside.in for $10 million

From Lost Remote today…

AOL is acquiring the hyperlocal blog aggregator Outside.in for $10 million, reports TechCrunch. That’s $4.4 million less than Outside.in’s total funding to date. As you might imagine, AOL plans to integrate Outside.in’s aggregation in Patch, its network of hyperlocal news sites.

The acquisition means that Patch can beef up its coverage through aggregation, which conceivably would include links to competing hyperlocal newspapers and blogs. Or similarly, Patch can reduce its original coverage by relying more on aggregation. Either way, today’s news illustrates that AOL is still invested in Patch’s success.

UPDATE: Good commentary going on about this acquisition and broader themes… here, here and elsewhere.  A concise analysis was offered in this tweet about mega-chains of hyperlocal sites…

because they have no soul — RT @marshallk: why haven’t hyperlocal news services like Outside.in, Everyblock or Fwix won over the public? mathewi

UPDATE 2: Mathew Ingram has a good take on all this on GigaOm.

Posted in: Citizen Journalism, Front Porch Forum, Local Online, Neighborhood, Newspapers, Social Media


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