From Richard Millington at FeverBee…
Which of these communities would you most like to join?
- An online community for local residents to participate in the public consultation process and have their say on everything from planning permission, budget allocation and
- An exclusive online community for local residents to prove their knowledge and share top tips on which local services to trust, best places to eat/shop and trade goods.
- An exclusive online community to learn the latest gossip about your neighbours and discover who’s hot or not in your local community.
Most councils/local government authorities will say the first.
Most residents say the second option works best.
Most people would actually join the gossip community.
You can treat this as a dismal reflection of modern society or as a great opportunity. Increasingly I suspect the key to developing a successful local community (or any community) is to begin with the gossip, move on to offer value and then aim for engagement on matters that affect the entire community.