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Ghost of Midnight

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Web Traffic Stats… who’s to say?

Interesting article in the New York Times by Louise Story today about how varied website traffic stats are… depends on who’s counting and how.

Online advertising is expected to generate more than $20 billion in revenue this year, more than double the $9.6 billion it represented as recently as 2004. Nobody doubts that the figure will grow — particularly as advertisers hone their techniques for aiming messages to particular consumers — but the question remains how much the clashing traffic figures will hold the market back.

Posted in: Web Traffic


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