There’s a new player in local online… at the street level. It’s called StreetAdvisor. Users log on by street address and then rate their street. There’s some social networking elements too. The company plans to advertise locally to get people to start supplying data.
My two cents: As with most local online efforts that depend on user input, the need for lots of active users seems to outweigh the degree of nifty-ness of the bells and whistles. This is a nifty site without users… so time will tell. It takes a different angle than anything else I’ve seen out there… which I value.
Front Porch Forum is all about getting users on board and engaged with each other first. We have more bells and whistles on the drawing board, but it’s the personal connection with neighbors and concern about neighborhood that drive our service. More than 4,000 households in our one test area signed on in our first six months… 15% of Burlington, Vermont… with zero marketing. People love it so much that they’re going door-to-door to recruit neighbors.
TechCrunch, WebWare and Mashable have blog entries about StreetAdvisor. Thanks to David Wilcox for encouraging me to take a second look at it.
An interesting video from the other side of the puddle about social cohesion in neighborhoods… from Nick Booth at Podnosh, Birmingham, U.K.
What is it about the internet that has most people concealing their identity? On most online forums, mail lists, blogs, etc. you have no idea who’s talking. Compared to conventional soapboxes (letters to the editor, watercooler, public meetings, etc.), this is a big change.
I guess folks are concerned about identity theft to a degree. But it’s likely more a case of scale. It’s hard to be anonymous in a village of 1,000 inhabitants, but it’s easy to disappear into the crowd in New York City. And most of the internet is more like NYC than Mayberry.
Nasty anonymous online behavior appears to be increasing and is getting more attention in the mainstream media. The AP and Washington Post had recent stories.
It’s no wonder… anonymity can breed antisocial behavior. Like wearing a mask in a crowd… fun to blow off some steam at Mardi Gras or a Halloween bash… but a little bizarre to keep your face covered year-round at work, on campus, around town. I guess it works for Batman… but he has his own issues.
The neighborhood forums hosted by Front Porch Forum are limited to residents only. And each message includes the writer’s full name, street, and email address. No masquerade… just straight shooting from the person next door and around the corner. Boorish behavior is largely kept in check by the same system that’s been in place since the dawn of humankind… act like a jerk toward the people around you and pay the social price.
From the Local Onliner:
Nick Veronis, managing director of Veronis Suhler Stevenson, says [regarding local online]… that it is a very good time for entrepreneurs to raise money and monetize their local investments. But the climate is not so golden for investors. “Valuations are very high right now,” he says.
Ghost of Midnight is an online journal about fostering community within neighborhoods, with a special focus on Front Porch Forum (FPF). My wife, Valerie, and I founded FPF in 2006... read more