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Ghost of Midnight

… about neighbors, community and Front Porch Forum

Most Common Local Look-Ups

What are the most common categories for what people are looking for in (1) the Yellow Page and (2) local online search? Same things? Apparently not, according to The Local Onliner:

Just this week, Ask released the Top 10 food, music and business search lookups for its revised AskCity service. Here’s how AskCity’s Business Search compares to The Yellow Pages Association’s Top 300 categories:

1. Massage (#148)
2. Shopping mall (NA)
3. Hospitals (#9)
4. Family doctor (#2)
5. Churches (#22)
6. Plumber (#10)
7. Florist (#16)
8. Police department (NA)
9. General practice attorneys (#6)
10. Auto repair (#4)

The top ten Yellow Pages categories (from source above):

1. Restaurants (Fast Food & Nonspecific) 1,341 (millions of references)
2. Physician & Surgeons 1,173
3. Automobile Parts 567
4. Automobile Repair 449
5. Pizza 358
6. Attorneys 312
7. Automobile Dealers 28
8. Dentists 251
9. Hospitals 245
10. Plumber 244

Front Porch Forum doesn’t have enough data yet to be meaningful, but it will be interesting to see over time what our members are looking up in our message archives and via our sponsored links (forthcoming).

Posted in: Local Online, Local Search, Small Business Advertising


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